Note From The Founders: 3 Ways To Increase Your Profits By 20%
The traditional best practices for vending machine owner/operators are one-dimensional:
1) Place your machine in the highest traffic location you could find
2) Stock it only when absolutely critical (i.e. when everything is almost sold-out)
3) Use the same product mix for the next decade
This is a result of perspective. If you look at a vending machine and see only a machine then you’re not thinking outside of the box.
However, if you look at your vending machine and see a launch pad for an evolving and optimized product mix, then suddenly it becomes so much more than a machine. Instead of a vending machine you now see an Automated Healthy Snack Store.
What is the best way to turn this new perspective on your vending machine into tangible results (i.e. more CASH?):
#1: Change Up The Items In Your Machines
This isn’t an earth-shattering revelation. We’re sure you already know this. But, how often do you do it? Do you track the sales of each product-type? Even if you have tested and worked to arrive at the product mix you have now, it’s a good idea to continue to feature new healthy snacks and drinks. Variety is the spice of life!
i) Place a bright-colored sticker on the back of one of your products.
ii) Affix a flyer to the front of your machine that makes it loud and clear that if a sticker of that color is found on the back of a product, then “You Are A Winner! Go To The Front Desk To Collect Your Prize!”.
iii) Make sure the front desk has an enticing prize waiting for your customer. Recommendations: Gift-cards, H.U.M.A.N. Clothing, Cash, or anything else you can think of that has value!
iv) Promote your Give Away via word-of-mouth. Chat up your regulars and they’ll spread the word for you!
If communicated well, the cost of the prize will be DWARFED by your increase in profits.
#3: Automate Your Customer Feedback
You are a marketer of healthy snacks and drinks. What is the most valuable information you need to know? The wants and needs of your customers, of course. While taking time to talk with your customers and hold sampling events to get their feedback is very effective, you can also save time by placing a comment box on your machine via double-sided tape or Velcro strips with a small sign that reads “Healthy Snack Request”. Be sure to include small slips of paper and a pencil/pen.
There are many other ways to increase your profits. Take a step back and evaluate your business on a regular basis. Think outside of the box and don’t lose sight of the most important thing: providing a high-level of service to your customers!
Best In Health,
Sean & Andy
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Automated Marketing
While you’re in the mindset of thinking about marketing your own healthy vending business, this article from MathMarketing.com is a great commentary on automated marketing. Take the manual labor out of scaling your business by creating automated systems wherever possible. This can be done without sacrificing high quality customer service.
http://www.mathmarketing.com/blog/marketing-plan-to-help-you-grow-quickly-and-efficiently
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Speaking of perspective, Sebastian Thrun, a Professor of Computer Sciences at Stanford, has taken a radical perspective about changing something we all do quite often…
















If you’re in business today and do not know how to effectively market online, your competition will eat you alive. Maybe not today, maybe not tomorrow, but eventually it’s going to happen. The field of Internet Marketing isn’t black magic. It’s not stuff that only your 16 year old engineering whiz kid can learn. It’s simply the way business -- especially entrepreneurial business -- is done today. Start your path to making money online and growing your business massively by attending this 100% free internet marketing webinar, which will feature HUMAN Co-Founders Andy Mackensen & Sean Kelly. The event is LIVE and only offered once, and like I mentioned above, it’s FREE. So get after it!