February 4, 2012

5 Reasons To Start A Vending Business

Dreaming on the Job

This quirky video – Office Space meets The Office meets Joe Versus the Volcano all in 4 minutes – is a huge reason for starting a vending machine business.  You might not think vending machines provide the escape you’re looking for, but keep this video in mind and read to discover more reasons that it is.  (Aside: Joe Versus the Volcano is a 1990 Meg Ryan and Tom Hanks film that I watched after enjoying You’ve Got Mail and Sleepless in Seattle. Not on the same level. Very strange.)

1) Your Ideal Job is Out There

As a recent graduate with a degree in something I do not want to do, I have spent a lot of time lately looking for my ideal job. The elusive dream. I only have a few small requirements:

a) I want to do something meaningful. I want to work for the good of humanity and feel like my time is well spent. Forget flipping burgers or endless data entry — I want to make a difference. Life is too short to spend it on meaningless pursuits. I want to leave a legacy for future generations.

b) I want to do something profitable. I have a lot of skills. Sure, at the moment they seem to not be that marketable, but if Joe Techno down the road can get 35 dollars an hour, possessing the social prowess of an irritated donkey, I — a well-rounded, well-read, smart, social, motivated, working woman — should be able to find something that people will pay me well for.

c) I want to do something flexible. Let’s face it: there are a lot of jobs, even meaningful, profitable ones, that are soul-killing in their practice. Take being a surgeon, for example. Yes, you are saving people’s lives and making a ton of money. But that schedule!  You never see your family — if, that is, you found time somewhere between medical school and interning to start one.  Your social life revolves around the nurses’ station and patients’ paperwork. You are in surgery for hours and come out so brain-dead you might as well be the next one on the table, and you find you have 10 hours left of your shift.

No, thank you!  I want to see my family.  I want to spend time with friends.  I want a vacation once in a while.  I kind of want to travel to France.  Maybe Turkey. Is that too much to ask?  In America today, sometimes it seems like flexibility (or, what I call, “livability”) is no longer an option.  And then when you ask for all three together --meaningful, profitable, flexible — you might as well ask for the moon.

So when I found something that combined the three, I had to talk about. For all you idealists out there, don’t give up hope!  You’ll never believe what it is: vending machines.  I couldn’t believe it either, but stay tuned in. You can get into the healthy vending machine business and make our own schedule, make money, and make a difference. Vending in general is great, but if you really want to make a difference, health-food vending is the way to go in this day and age.

Why Vending?

It is very easy to start a vending business on your own. You don’t need any special degree; you just have to be a self-motivated individual, willing to learn, with a good dose of common sense. But you’ll find out exactly what you need after you get started. I’m here to ensure that you do.

2) Passive income

After you buy and stock a machine and put it in a great location, your machine is making money for you around the clock. Vending machines require very little attention, which means you can do other things with your time.  Whether you are putting in a 40-hour week, road-tripping with the girls, or getting stuff done around the house, you can be making extra money without even thinking about it. What could be better than that?  Whereas with most employment there’s a 1-to-1 trade-off, (work for pay, or, no work for no pay), passive income generates itself. It’s like an investment: Work up front and reap the benefits for a long time.

2) Flexible schedule

Here’s that livability thing I was talking about. Life happens, whether or not you are around for it.  But there are steps you can take to be around.  One such step is finding a job where you set your own schedule. Vending machines generate passive income, so that already allows you lots of able-to-be-absent time, but they also don’t have office hours. Of course, you have to work with the location, but within reason you can make your “rounds” whenever you want.  Technologically advanced machines help this process even more. With a computer and the Internet, you can remotely monitor stock levels, maintenance needs, and cash flow.  You may get to such a level of comfort that you never have to visit a machine after initial installation.

3) You’re the boss

Making your own schedule is only one benefit of being your own boss.  Think of the others.  No performance reviews.  No micromanaging or politicking.  No conforming to someone else’s vision or demands.  No making money for somebody else.  You work the way you want to achieve the result you’re looking for.  You take home the profit at the end of the day.  Of course, you’ll want to work with a vending franchise, but you aren’t working for them.  A good franchise can help you with location and item selection, machine technology and maintenance, and can offer continuing support.  I mean, you’re new and they’re professionals, so make use of their expertise.  With the Internet, learning from the pros is easy.  This clip gives you an introduction to “vending school.”

5) Healthy Vending Helps People Live Better lives

Now, as a pragmatist, vending makes sense.  But can you really feel good about it?  Before I learned about the healthy trends in the vending market, I would have said no.  Selling junk to people who don’t need it in places they can’t resist is not the way I want to make money.  That scenario is clearly less than ideal on a human level.

It's Not Halloween Everyday

Instead you can make money by providing healthy alternatives to people who need them in places that lack them.  Now doesn’t that sound better?  Downright altruistic.  And America needs some altruists working on their food. According to the Center for Disease Control, childhood obesity has tripled in the last 30 years.  In 2009, only Colorado and D.C. had a prevalence of obesity less than 20% of the population!  That’s outrageous!  Clearly, people don’t know how to eat the right amount of food for their bodies.  So what do food retailers do?  Make addictive, chemical-filled, calorie-chocked, highly marketed food completely devoid of nutritional value and sell it to us to make ridiculous profits.  That’s unconscionable.

You Don't Always Want or Have Time for This

You can be a part of changing that.  In fact, if you’re getting into the vending industry, you should be a part of it if you’re savvy.  Traditional vending is on its way out.  People are starting to monitor what they’re putting into their bodies, and they’re starting to want it to be something that will benefit them long-term instead of just gratify them in the moment.  Of course, if some little snack could do both, that would be even better.

Bright entrepreneurs are catching on. When bottled water sales started growing by leaps and bounds, thinkers put on their caps and thought: “Perhaps people are looking for something healthier among the sodas and Snickers bars in that machine.  What if everything in that machine were healthy?” Others, like Sean Kelly, founder of one up-and-coming vending movement, saw devout exercisers on the treadmill with a Coke at the gym and thought: “If we don’t have healthy items accessible, how can we expect anyone to get healthier?”

Kelly’s company, H.U.M.A.N., is doing the product research and technological innovation you would not know how to do and ensuring that your healthy vending machines are glitch-free.  They find what products sell – some even interview people at the location of the machine to find what kinds of snacks they prefer – and are making top-of-the-line machines with features like LCD displays, cashless payment options, and infrared vend sensors to ensure that you are making the most efficient profit you can.

So, if you missed the 5 reasons, here’s the quick recap:

1) You don’t want to be in a cubicle

2) Vending creates passive income

3) The schedule’s flexible

4) You’re your own boss

5) Healthy vending helps people live better lives

Now get started. Find a company with a conscience, and the technology to back it up, and start your dream job today.

Who knew that vending could be so interesting?

Recommended Resources

Ready to go?  Become a partner operator with H.U.M.A.N.: http://www.healthyvending.com/contactus/operators

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Operators

A Day in the Life of a HUMANIST

Operator Testimonials

Joseph C. shows you what an average day is like for a HUMAN operator.  He shows you how he stores his snacks, his route, and the inside of his HUMAN machines AND interviews the Director of Finance at one of his school locations. This is what it is all about.  Thanks Joseph for your great video!

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“Sean and Andy…SSPP had 75 vends at lunch…I’m still spinning! Stayed through lunches to help those little ones figure out new machine…will go back tomorrow as well! SOOOO PSYCHED!!

Great install and fabulous location!

I had the opportunity to spend three days of lunch shifts with these kiddos and learned so much!

1) Kids are not afraid to be healthier!!

2) School size can be very deceiving!

3) There is no problem that can’t be remedied if you think fast!

Overall, not many issues and parents of children are thankful and appreciative thus far. One Mom called in because her son is diabetic and thankful that there are healthier option for her child…

…that’s what it’s all about!

3 day total for vends…293

Thanks guys.” ~ Shelly G.

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HUMAN Operator Vending Profits Case Study

This video details the ACTUAL profits from a vending operator’s route from Dec 6, 2010 to Jan 11th,  2011 for a full 36 day sales period.   It also gives a glimpse of the powerful back-end remote monitoring system.


More testimonials coming soon!

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The Crush It Report – Volume II

Note From the Founders

The Starting Point of All Achievement: BURNING DESIRE

Ah yes…

Can you smell it?

You know, the smell of BURNING DESIRE?

Burning desire is the quintessential, required ingredient every successful entrepreneur MUST have before anything else.

It’s the “thing” that gets you out of bed in the morning, excited to start your day, and fully prepared to “Crush It.” And you know we’re all about “Crushing It” here at HUMAN Healthy Vending ;-)

human healthy vending team

Members of HUMAN Healthy Vending have a burning desire to end obesity...and take goofy pictures on forklifts


So, what is BURNING DESIRE and how do you get it?

Well, Napoleon Hill, maker of millionaires, confidante of presidents, and author of the book Think & Grow Rich, says that a burning desire is the first step toward riches.

Having a burning desire is choosing a definite goal and placing all your energy, willpower, and effort into achieving that goal. Every person who wins in any undertaking in life must be willing to burn his or her ships and cut all sources of retreat. That is the only way you can be sure of maintaining the state of mind known as a burning desire to win. It is essential to success.

Since Napoleon Hill interviewed THOUSANDS of leaders, successful businesspeople, and head’s of state, and since he spent over 20 years of his life compiling the results of these interviews and boiling them down to 16 laws of success, we at HUMAN tend to listen to what he has to say.

At HUMAN Healthy Vending, our BURNING DESIRE is to conquer obesity and obesity-related illnesses (which cost the US healthcare system an extra $147 BILLION per year) by providing fresh healthy vending options for everyone. What gets us jumping out of bed every morning is the burning desire to help 1,000 people get started with their own healthy vending business and to positively affect the eating habits of 100 million people worldwide. Yes, it’s a lofty goal, but one that is completely attainable. And having a burning desire is step #1 in accomplishing our goal.

These kids have a “burning desire” to eat some tasty, healthy snacks!

So, what’s your burning desire? What are you passionate about? What goal will have you jumping out of bed every morning, ready to conquer the day?

Do some introspection and think about it!

If you’re passionate about health and fitness, or helping fight the massive obesity epidemic, or simply being an entrepreneur and running your own business, channel that passion into your well-defined BURNING DESIRE.

Then take action.

…and who knows, maybe becoming a HUMAN Healthy Vending Partner is the right vehicle to manifest this burning desire into your lofty, yet attainable goal.

Talk to you next week!

Sean & Andy

Founders, HUMAN Healthy Vending

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Crush It Quote of the Week:

“If you go to work on your goals, your goals will go to work on you.  If you go to work on your plan, your plan will go to work on you.  Whatever good things we build end up building us.”

~Jim Rohn

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Why this quote is important

Very few things that have ever been said, ring truer than this quote. Your goals will take you where you want to go, and your plans will show you how to get there. Jim Rohn is remembered as an American entrepreneur, author and motivational speaker, but what many people don’t know is that at age 25, he had dropped out of college and was making $57 a week as a stock clerk for Sears.  It wasn’t until he attended a lecture by entrepreneur John Earl Shoaff, that he decided to change his life.  John Earl Shoaff challenged Jim to set the goal of making one million dollars.   In just six years, he made his first million dollars (this was in the early 60′s, when being a millionaire was still almost unheard of).  If anyone knows about the power of setting goals and crushing them to fruition, it is Jim Rohn. Does this quote sound familiar?  It should, because versions of this quote have been around since ancient Greece. Maybe this one will ring a bell.

“We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.” ~Aristotle

Part one of a video where Jim shows you how to “Have Your Best Year Ever” -----------------------------------------------------------------------------------------

Don’t Let Your Competition Eat You Alive:

Become an Internet Marketing All-Star Today

CLICK HERE

StopIf you’re in business today and do not know how to effectively market online, your competition will eat you alive.  Maybe not today, maybe not tomorrow, but eventually it’s going to happen. The field of Internet Marketing isn’t black magic. It’s not stuff that only your 16 year old engineering whiz kid can learn.   It’s simply the way business -- especially entrepreneurial business -- is done today. Start your path to making money online and growing your business massively by attending this 100% free internet marketing webinar, which will feature HUMAN Co-Founders Andy Mackensen & Sean Kelly.   The event is LIVE and only offered once, and like I mentioned above, it’s FREE. So get after it!

To Sign-Up for this Free Live Webinar CLICK HERE.

Infuzy, the company behind this live internet marketing webinar knows how to CRUSH IT online big time.  We know -- HUMAN’s learned a lot from these guys.

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Entrepreneurship Tip of the Week

Following our theme of goal setting, watch this quick video and do your homework. Write down your goals and pick just one of them to crush. Brian Tracy knows success and sales better than just about anyone, so take notes!

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Mind Bending Video of the Week

Sales is everything in business, and all sales are driven by marketing.  Marketing is designed to convince consumers that a product is valuable enough for purchase, but what is value?  Take a second to think about this question.  In Lessons From an Ad Man, Rory Sutherland makes the assertion that a change in perceived value can be just as satisfying as what we consider “real” value.   His speech is fascinating, pointed, and clever.  Think about how you can use Rory’s ideas to change your mindset and take your business to the next level.

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How To Turn Your “Dud” Vending Location

In To A “Stud” Location: Part 2

We want your machines to be sucking down healthy snacks, and coughing up dollar bills! Get your notebooks out and write this stuff down, because you can use these tips, and should use these tips, right now. In this Crush It Report we will cover weeks 2 to 4 of the Optimization Guide regarding “How to Turn a Dud Location into a Stud Location.”  And FYI, this applies to more than just vending!  Here we will be focusing on optimizing your product mix, and planning your first promotional event. Yeah baby! ----------------------------------------------------------------------------------------- Tips, Comments, Suggestions, or Jokes send them to crushitreport@healthyvending.com

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Eating Healthy is Easier and More Affordable Than Ever!

Remember that old excuse we used to have about eating poorly? You know, the one where we claim it’s “too expensive” to buy the healthy stuff? Well, that excuse is going out the window because the price of healthy snacks & beverages are finally starting to compete with their junk food counterparts. This means it should be easier for us to make smarter snacking decisions, without money being a deal-breaker.

In general, healthier foods still cost a little more, but keep in mind that you’re paying for a higher quality product with REAL ingredients and nutritional substance. As more and more people are hopping aboard the healthy movement, we are starting to see a positive transition in both company and consumer priorities. Many companies are working to deliver healthier products to consumers and, in turn, we are willing to spend more on foods that we know are better for us.  That being said, affordability is becoming a non-issue and our accessibility to healthy food options is growing. Hooray!

Just look around at the grocery store — Take a stroll down the snack aisle. There are so many more delicious and healthy products now and, best of all, it won’t break the bank for us to bring them home. A lot of companies have even improved their existing products to have better ingredients, without affecting the price.

Still, there is way too much junk food out there and many of us are in the habit of turning to these products out of impulse and familiarity. We need to work on that. There are so many healthy alternatives out there to satisfy every craving, flavor, and texture that your tummy could desire. You just have to make the right choices, break your old habits, and commit to snacking smarter. It will benefit everyone, especially yourself.

Here’s a quick scenario:

You’ve got a buck in your hand, and a nagging hunger pang. You walk over to the nearest food source, a typical traditional vending machine. Hmm, what to choose? Well, there are greasy potato chips, fried corn chips with additives, snack crackers with chemical preservatives, candy bars full of high fructose corn syrup and refined sugars, fruit snacks with artificial flavors and dyes… you get the idea. Is this really what you want to spend your hard-earned money on? It may only be $0.75, but it’s still a poor investment. Don’t give this vending machine your money! Your health will be paying a lot more down the road if you choose to consistently eat from here.

Do this instead:

Take your money to 100% healthy vending machines (these guys are popping up everywhere!). Their products might be priced a little higher, but you’ll get premium, equally tasty (if not tastier) natural snack options like baked pita chips, gourmet rice puffs, fruit & granola bars, etc. that you can feel good about eating. H.U.M.A.N. Healthy Vending is even launching a $1 machine, stocked completely with 100% healthy items that will only run you a buck! Now that’s making your dollar count.

Times, they are a changing! Upgrade your eating habits, and get it out of your head that “healthy” is synonymous with “expensive.” You don’t have to settle for junk food anymore, and you don’t have to spend a lot to get a lot. Healthy eating is not a privilege, it is your right!

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Get Educated: “Organic Food” Part 2

I’m sure you BARELY slept last night because of all the anticipation about waiting for Part 2 of my Organic Food post.   What little sleep you did have was probably dominated by dreams about fields full of clean, ripe, and juicy organic vegetables.  I know, I’m psychic.

Today, I am going to give you some TIPS for buying organic food.  Its important to go to the store or healthy vending machine armed with information before any food purchase. After all, its affecting two things that dominate our lives: the wallet and the body.

1.  Look for farmer’s markets.   When I think of farmer’s markets I think of two words: cheap and fresh.  I live in Southern California and went to one the other day where I bought a cucumber the size of  a loaf of bread for $0.75! And remember: its a market. This means you can easily barter for bulk discounts. So don’t be scared and get yourself a killer deal on some killer tomatoes, dudes and dudettes!

2.  Bulk up when they’re IN SEASON.  One way to alleviate cost while at the same time getting the freshest possible fruits and vegetables is to become knowledgeable about when the seasons are for your favorite crops.  Here is a handy tool for seeing what is in season in your area for any month!

3.  Buy preserved when they’re NOT in season.  There’s nothing wrong with buying canned, dried, or frozen organic fruits and vegetables when they’re not in season.  In the winter, switch it up to canned organic tomatoes and eat frozen berries (side note: mix frozen berries with bananas and orange juice in a blender first thing when you wake up. It will ROCK YOUR WORLD.)

4. Shop online. That’s right, for organic food! The shipping costs won’t necessarily kill you when you do a little digging and get a good deal.  Check out the Organic Consumer Association’s  Green People Directory.

5. Grow your own. Whenever you grow or make something yourself, doesn’t it taste better just based on that knowledge? I brew my own beer and other people smile politely while secretly wishing they’d have chugged some straight-up vinegar instead, but to me it tastes golden because I remember how long it took to get that batch ready.  Check out Seeds of Change to order seeds, and read this guide on how to start a basic garden.

6.  Transition into buying organic slowly.  Start by replacing one or two of the foods you buy regularly with its organic equivalent.  Shop around and see if you can find prices that aren’t way higher than what you were paying for your non-organic foods.  As you start to replace the foods in your pantry and refrigerator with organic versions, keep track of how it is affecting your monthly food budget.  Don’t sell the farm converting everything to organic, but keep in mind the long term benefits of eating organic: both on your family’s health care costs and on your environmental impact.

So now you know more about organic food and how to be an expert at shopping for it.  Don’t just buy organic willy-nilly. Educate yourself! Make smart food choices for you and your family, and you’ll reap the benefits in the long run.  One last point I must make is that just because its organic, doesn’t necessarily mean its healthier than other food.  Eating a pound of bread grown from organic wheat versus eating a pound of conventionally grown broccoli isn’t going to be healthier.  Keep it all in perspective and arm yourself with knowledge. Remember, small changes today can equal HUGE changes in the future.

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Get Educated: “Organic Food” Part 1

There are two movements changing the way we live right now: the “green” or eco-friendly movement and the healthy lifestyle movement.   These are both great answers to the one thing we can’t seem to control: our population.  It should be no revelation to you that as the world gets more and more populated the more polluted the planet is and for some reason the more unhealthy we get.   Organic food is a key aspect of changing our impact on the environment and our health.  It is now found in grocery stores, restaurants, and even vending machines nationwide! But there are some misconceptions about what organic food really means, and the word is thrown around willy-nilly a lot. Let me clear this up….

Difference between conventional farming & organic farming:

Organic farming: The growing and processing of agricultural products (meat, vegetables, fruits, grains, and dairy) while encouraging water and soil conservation and pollution reduction.

  1. Natural fertilizer is used, such as manure or compost.
  2. Beneficial insects and birds are used and instead of spraying insecticides, mating disruption techniques and traps are used.
  3. To manage weeds: crops are rotated, weeds are pulled by hand, or mulch is used to manage weeds.
  4. Animals are given organic feed and they have access to the outdoors. To reduce disease: rotational grazing, clean housing and a balanced diet are implemented.

Conventional Farming: The growing and processing of agricultural products (meat, vegetables, fruits, grains, and dairy) using methods that get the maximum output out of land and animals.

  1. Chemical fertilizers are used to promote growth in plants.
  2. Insecticides are sprayed to reduce pests.
  3. Chemical herbicides are used to manage weeds.
  4. Animals are given antibiotics, growth hormones, and medications to prevent disease and spur growth.

CONGRATULATIONS! You now know more than probably 80% of people who buy organic because it’s popular but don’t really know why it’s better.

Because organic is such a booming market, many companies throw around the word “organic” in order to attract customers like Hulk Hogan used to throw his enemies around in the ring: with complete disregard for their health!

Here’s what it takes to get that coveted USDA stamp o’ approval:

  • 100 percent organic. Products that are completely organic or made of all organic ingredients.
  • Organic. Products that are at least 95 percent organic.
  • Made with organic ingredients. These are products that contain at least 70 percent organic ingredients. The organic seal can’t be used on these packages.

So the bottom line is: READ THE LABEL. Don’t you want to know what you are putting in your body? Making the choice to buy organic involves a little digging on your part.

Tomorrow I will reveal BUYING tips for when you are faced with the myriad of organic food choices at your grocery store or vending machine So bookmark this page and check back in to become an organic buying SUPERSTAR!

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A Trip to the Vending Machine = Walking the Plank?

“Bill rubbed his eyes from the glow of his monitor.  It was 3:00 p.m. on a Monday and he was TIRED.  Slammed with meetings, reports, and an endless barrage of emails, Bill had barely had time for lunch (a quick trip through the McDonald’s Drive-Thru).  He stood up, stretched, and stepped into the hallway to walk down to the vending machines for some much-needed energy.  As he entered the hallway he was surprised to see his co-workers jeering and yelling at him.  His boss grabbed his hands roughly and pulled them behind his back, tying them together with mailing tape.  He felt the sharp poke of scissors in his back. ‘Forward, wench! You did a poor job swabbing the poop deck, and now you must walk the plank! YARRRR!!!’”

While this may be a slight exaggeration of how the typical walk to the vending machine goes, in reality each step you make towards that can of soda might as well be a walk towards the edge.  Bill learned his soda habit in school, and kept with it his whole life…and he is not alone.

Here’s some soda facts, me maties:

  • Americans drink more soda pop than ever before.
  • Soda accounts for more than a QUARTER of all drinks consumed in the U.S.
  • More than 15 BILLION GALLONS were sold in 2000, and its only increased since then.
  • 15 BILLION GALLONS works out to at least one 12-ounce can per day for every man, woman, and child!
  • Soft drink consumption rates have doubled in the last decade.
  • Soft drinks are the leading source of added sugars in the average American teenager’s diet, equaling 15 to 20 teaspoons of added sugar per day!
  • Adolescents (ages 11-17) get 11% of their calories from soft drinks!
  • Drinking soda replaces nutritious drinks like milk, leading to decreased calcium consumption in girls. (One result: osteoporosis)
  • A Harvard School of Health study determined that in 9th and 10th graders, those who drank soda regularly were THREE times more likely to develop bone fractures.
  • For every soft drink consumed per day, the risk of obesity goes up by 50%

YARRRRRRRR! These kind of facts make really SHIVER ME TIMBERS. I honestly have no clue what that means. But, I think it has to do with the vibrations running down a pirate’s wooden peg leg from angry convulsions.

Anyway, its obvious that soda is horrible.  But kids have few options at school, and when they’re thirsty, THEY’RE THIRSTY! And when they want to snack on junk food, who is going to stop them? The solution? First off, replacing junk food and soda vending machines with healthy snack and drink machines.

A possible objection: Won’t the school will lose money? Answer: FALSE. North Community High School in Minneapolis replaced most of its soda machines with machines stocked with fruit juices and water and their sales INCREASED.  Other schools across the nation (Miami, Washington D.C., North Carolina, etc.) are already replacing their food AND drink machines with premium, high-tech 100% healthy vending machines.

Yar.


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Junk Food: It’s To Die For!

If you asked the average person what the biggest threat is to their country, their family, or their community, what do you think they’d say? Pollution? Economic conditions? Crime? I say nay, good citizen. Your enemy is the insidious JUNK FOOD that lurks in your pantry, your convenience store, and your vending machines.

The junk food industry probably has some nice people in it.  But they are definitely doing some not nice things.  Let’s air their dirty laundry now!

  1. The junk food industry deliberately targets kids as young as two years old in order to create brand preference and lifelong loyalty.
  2. Fast food chains lure kids with free toys in their meals to get their parents to spend.
  3. Flavorings and colorings can cause rashes, asthma, and hyperactivity.
  4. Many children now prefer man-made flavors over real food!
  5. The average kid in the U.S. sees 25 hours of TV, which equates to 20,000 junk food ads a year! That’s a lot of brainwashing…
  6. 20% of kids under the age of two are given soft drinks by their parents! When my nephew was two, he did not need Mountain Dew. He needed to be shot with a tranquilizer dart.
  7. The average can of cola has 10 teaspoons of sugar. Picture that.
  8. Over 90% of children eat McDonalds at least once per month.
  9. American teenagers drink, on average, over 760 cans of soda per year!

Drum roll please……

And the TENTH junk food fact that is off-the-wall-ridiculous:

10.  The average person day consumes more sugar in TWO WEEKS than a person a century ago would consume in a whole YEAR.

I know. I know. It blew my mind as well.  Somehow people 100 years ago still survived their workday without draining over TWO cans (20 teaspoons, as we now know) of sugary crap drink.

Now that I’ve opened your eyes to the deadly advertising all around you and your children, I bet you’re going to retreat into the wilderness to hide.  Fear not! We can counter this marketing movement of junk food advertising and consumption with responsible eating habits and educating kids to not believe the stupid commercials they see.

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Vending Machines and Socially Responsible Business

You might be asking “What the heck to vending machines have to do with socially responsible business?” My answer: everything. Vending machines play a key role in food distribution in our country, and food is obviously an essential part of life.  That brown box down the hall from you in the break room holds more power than you think, for better or for worse….

Setting an example is not the main means of influencing others; it is the only means.
Albert Einstein

I don’t bust out Albert Einstein quotes lightly.  I only use them when I really need to drive a point home, and that point is this: everything you do as a company, down to the smallest choices you make, has an impact.  Its often the little things that get overlooked, too.  For example, how many companies out there claim to be socially responsible and yet still only provide their employees with unhealthy snack and drink options from vending machines that also have a huge carbon footprint?  While these companies may be socially responsible on a large scale, what about the health of its employees and the health of the planet?

I know what you’re thinking: “Is this guy serious? Vending machines? We have bigger fish to fry!” Well, what I’m saying is how are you going to expect your employees to perform at their peak when they are putting crap in their bodies throughout the workday? And how can you really say you’re a “green” company when you won’t replace your traditional, energy-sucking vending machines with modern eco-friendly vending machines stocked with health food?

Let me hit you with hard numbers if you’re still not convinced:

A study led by University of Cincinnati on obesity’s effects on productivity on 341 manufacturing workers indicated that health-related losses in productivity were 4.2% for moderate to obese workers, costing the company $1,800 per year in absenteeism related costs!

So let’s say your company is made up of the average distribution of people in the U.S. (30% obese).  If you have 1,000 employees then 300 are obese.  300 x $1,800 = $540,000 per year.

That’s half a million greenbacks!

While you can’t be responsible for the lifestyle decisions your employees make, the least you could do is provide them with healthy snack options while they work.


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Obesity Task Force: The Lowdown on the White House’s Plan for Healthy Schools

When I picture an “Obesity Task Force”, I picture Richard Simmons barking orders drill-sergeant style to a platoon of spandex-clad fitness freaks.  Apparently I’m way off, because the real Obesity Task Force is deadly serious about creating healthy schools and healthy kids.

The Obesity Task Force (where people wear suits, not spandex) was created by President Obama in 2009 and is closely related to the First Lady’s “Let’s Move” campaign.  These initiatives represent the sense of urgency felt in all levels of government and society to implement concrete changes to the lifestyles of our nation’s youth.  Obesity is on the rise, healthy eating is plummeting, and physical activity is grinding to a halt.

So what makes the OTF different from every other committee that simply talks but never delivers real meaningful change? It all comes down to action plans.

According to a White House statement, the Obesity Task Force plan aims to achieve the following:

“1. Getting children a healthy start on life, with good prenatal care for their parents; support for breastfeeding; and quality child care settings with nutritious food and ample opportunity for young children to be physically active.”

In my opinion this starts at home.  If you let your kid eat McDonald’s all the time, grab soda from a traditional vending machine instead of fruit juice from a healthy vending machine, and let them sit in front of the tube all day then OF COURSE they’ll be fat.

“2. Empowering parents and caregivers with simpler, more actionable messages about nutritional choices based on the latest Dietary Guidelines for Americans; improved labels on food and menus that provide clear information to help make healthy choices for children; reduced marketing of unhealthy products to children; and improved health care services, including BMI measurement for all children.”

Kids are like lemmings.  Or do I mean monkeys? Or do I mean a weird hybrid animal between the two? (Pause here to picture this and laugh.  Now pull yourself together and keep reading).  The point is they mimic and follow what we big people do.  If they see mom and dad caring about what they eat then they will too.

“3. Providing healthy food in schools, through improvements in federally supported school lunches and breakfasts; upgrading the nutritional quality of other foods sold in schools; and improving nutrition education and the overall school environment.”

Here’s where the school board and administrators come in.  Kids are at the mercy of your cafeteria.  With the government SUBSIDIZING your food through the National School Lunch Program, you need to choose a healthy food service.  Natural and organic foods are much better fuel for learning than the alternative. Also, replace those Coke and Pepsi machines with a healthy vending machine!

“4. Improving access to healthy, affordable food by eliminating “food deserts” in urban and rural America; lowering the relative prices of healthier foods; developing or reformulating food products to be healthier; and reducing the incidence of hunger, which has been linked to obesity.”

Low number of food options means low quality of food options.  Healthy snacks don’t just grow on trees. Oh wait, they do, they’re called apples.  But last I checked there aren’t too many apple trees in the city.  That leaves vast stretches of concrete jungle where fast food and candy/soda machines dominate your eyesight.  And until  healthy vending machines and natural food stores become conveniently common, people will keep hitting those drive-thrus.

“5. Getting children more physically active through quality physical education, recess and other opportunities in and after school; addressing aspects of the “built environment” that make it difficult for children to walk or bike safely in their communities; and improving access to safe parks, playgrounds, and indoor and outdoor recreational facilities.”

I interpreted this as “make gym class fun again”.  Kids have vast stores of energy, and this needs to be channeled into things other than video games and YouTube.  And I doubt kids are going to argue with more recess time.  Being able to ride their bikes without fear of getting hit by passing motorists would also be a plus.

Bottom line is I like where this Obesity Task Force is headed.  The gray suits are a little boring, and maybe they could use some of Richard Simmons’ flare, but they are taking a bold step in battling one of our country’s greatest threats: unhealthy children.

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