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Note From The Founders:

Why We Are Not a Vending Company

People value benefits, not forms. That means that companies must realize the product they are selling is not what defines the industry they are in, it’s the benefit of the product that defines them.

Belt makers are not in the belt industry; they are in the business of holding pants up.

Cup makers are not in the business of making cups; they are in the business of providing a way for you to drink.

Nothing is exactly as it seems

Hollywood isn’t in the “movie selling business” they are in the entertainment business and just happen to sell movies because it is one of the most sought after forms of entertainment.  It is very important to remember this distinction.

In order to be successful in business you must first focus on the benefit you want to provide, and then focus on the best product that will help you provide that benefit.

What is your benefit?

Thus, at HUMAN, we’re not in the vending business, we are in the business of providing convenient access to health and nutrition, and providing an opportunity for forward-thinking entrepreneurs to make a profit providing that convenient access.  On every step of your road, make sure you are thinking about this.

Have any of you flown Virgin America yet?

Richard Branson and his team looked at the American airline industry and realized there was a LOT of room for improvement.  They didn’t let the fact that they didn’t have any airline experience stop them from creating an airline that could provide a premium experience for the same price as the competitors.  Mood lighting, on demand movies and food/drink ordering, leather chairs, Wi-Fi connectivity…these are all standard amenities on Virgin America.  All for the same price as the competitors.

Virgin is a prime example of a benefit provider.  If you look at the Virgin brand it’s impossible to say exactly what industry they are in.  Planes, trains, cell phones, music, finance, etc…the list goes on.  Virgin is involved in every one of these sectors, but their business is not any one of them.


Their business is providing a better experience in every one of these sectors.

All right, that is enough rambling; the point is that we don’t like to think of ourselves as a vending company.

In the end we only exist because of the benefit we provide (convenient access to health and nutrition), not because of the product we offer (helping you start a vending machine business).

And because of that my friends, we are not a vending company.

Best in health,

Sean and Andy

Founders, HUMAN Healthy Vending


Why You Should Start Lying to Girl Scouts

Have you ever lied to a girl scout? Jim Rohn has. Find out how one particular incident involving lying to a girl scout about cookies changed his life for the better. This is a must watch video for anyone interested in improving their life.


Crush It Harder By Working Half As Much

When do you normally work the best?

In the morning?  In the afternoon?  Throughout the evening and night?

Everyone is naturally most productive at a certain times of the day, and depending on the type of person you are this may be early in the morning or late in the evening.

I wish I was able to blast through work all day without any noticeable difference in my productivity, but it just doesn’t happen.  I work best from about 6 am to 1pm, and during those times I can get about twice as much done as if I start a project in the afternoon or evening.

Plan for your strengths

I try to schedule all my most difficult tasks during that part of the day, because I know that I will have a better chance of completing them.  There is a saying from one of the great productivity gurus Brian Tracy.

Brian boldly says, “Eat your frog first thing in the morning!”

What does that mean?

It means to do your most unpleasant task, that one thing you are absolutely dreading, first thing in the morning and get it over with.  His example is based on this scenario, if you woke up every morning and had to eat a live frog (pretty unpleasant, huh?), every other task during the day would be easier.

Double your productivity

Think about yourself, when are you naturally most productive?  It will be pretty obvious to you if you have spent a significant amount of time working.

After you determine that time, make sure that you force yourself to do your most unpleasant task immediately.  Just knock it out and you will feel much better and the rest of your day will go much smoother.

If you can focus on your toughest tasks when you are most productive, you will be able to get twice as much done and will be on your way to doubling your productivity.


Assuming Your Way To Success:

A One-Step Guide To Setting Great Location Meetings

The only way to set successful meetings is to assume that the other person wants to meet with you.

If you put yourself in the mindset that they are begging to meet with you and all you need to do is follow up until you get a hold of them, it will be much easier to take the necessary steps involved with setting meetings.
This is especially important when it comes to getting past gatekeepers. Every important decision maker will have a gatekeeper, whether that is a secretary or personal assistant; these gatekeepers are specifically designed to keep you from meeting with the person you need to speak with.

For example, if you want to set a meeting with a school in your area, you must think about why they should meet with you and market yourself to them well enough to get past the gatekeeper and in to a meeting with them.   You generally have 10 seconds to explain yourself on the phone, so you need to take advantage of it.

Here is the number one rule to remember when speaking to gatekeepers:

#1 Have Conviction

It doesn’t matter how you do it, but you need to convince yourself that there is nothing more important for this person to do than to meet with you. This echoes my earlier point about assuming they want to meet with you.

This doesn’t mean lie or make up stories, it just means you need to be firmly convinced that what you have is extremely important for the other person to learn about.  This should be pretty easy to do if you are as passionate about health and nutrition as we are.

Put yourself in their shoes.

A secretary at a school gets calls and requests for the principle all day long.  How do they decide who to pass along to the principle and who they should chop before the conversation is started?

They answer is surprisingly simple.  They will only pass you along if they believe it is very important. If they don’t know who you are, or the product you are pitching, the only way to convey importance over the phone is through conviction.

Think about it, if you are making an important phone call to a friend and need to get past the gatekeeper at their workplace, you will be absolutely certain in your words and tone.  You won’t ask tentatively, and you won’t give up.   99 times out of 100 you will be able to speak with the person you need to get in touch with.

Prepare for what you know is coming.

For this reason, when you speak to someone on the phone, your voice needs echo confidence and conviction.  It matters what you say, but equally or more importantly it matters how you say it.

Next time you are trying to set a meeting with a location, make sure you practice saying your 10-second pitch with conviction and confidence.  Prepare yourself before the call and make sure you are ready to project confidence over the phone.



Biomedical Engineer who earned his degree from The Johns Hopkins University & Columbia University. Named one of Forbes’ Top 30 Under 30 in 2013. Co-Founded America’s first Pure Play healthy vending company in 2003.
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