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Note From the Founders: The “Crush It” Case Study


What Does It Mean to “Crush It”?

At HUMAN “crushing it” begins with our vision of a better, healthier world.

“Crushing it” is about mastering, or working towards mastering, every area of your life that’s important to you.  Creating optimal health & happiness, excelling as a socially-responsible entrepreneur, making sure you’re having a whole lot of fun, being a great friend & family member, and a whole lot more.

This was defined in our first Crush It Report and it has not changed now in our 16th edition.


Honoring Those Who Crush It

Every once in a while we need to take time to honor those who are using their influence to help create health & happiness for others and are “crushing it” in the truest sense of the expression.

Yesterday was the 1st anniversary of the launch of Michelle Obama’s Let’s Move Campaign.  Even with the current political polarization in our country, it is very difficult to argue with the premise of her movement.  Yesterday Obama gave this speech in regards to the goal of her Campaign.

“One year later, Let’s Move! is far more than just a campaign.  It is so much more than just a slogan.  It’s a nationwide movement to give our kids everything they need – all the energy, strength and opportunities they need to fulfill every last bit of their potential and achieve every last one of their dreams.” – Michelle Obama, February 9th 2011.


More and More People Have Joined to Support


Every day, more and more businesses, schools, community leaders, and  sports leagues are joining the first lady in her attempt to change they way we think about the health and well-being of our children.   We have begun to see a fundamental shift in the way we eat and live in every level of society.  From large corporations, to small community organizations, everyone is making a push to increase health and wellness across the country.  This is what it is all about and we could not be happier.

Some of the accomplishments from the first year of the Let’s Move Campaign include:

  • The passage of the Healthy, Hunger-Free Kids Act, a revolutionary piece of legislature that mandates schools provide healthier options for students and requires that school vending machines must adhere to the same standard of nutrition that school lunches follow.
  • The campaign has pledged to help double the number of schools that meet the HealthierUS School Challenge.
  • Nearly 500 American communities have joined the Let’s Move Cities and Towns movement to encourage action by mayors and elected officials to adopt a long-term, sustainable and holistic approach to fighting childhood obesity.
  • The Fruit and Vegetable Alliance, the Food, Family and Farming Foundation and the United Fresh Produce Association have partnered and committed to put 6,000 salad bars in schools across the country over the next three years, making fresh vegetables a more accessible choice for children.

Michelle Obama is crushing it, and we are proud to be partners with the Let’s Move Campaign in the fight against childhood obesity.

You can take action against obesity today by joining the HUMAN team.   Start providing convenient access to healthy snacks and beverages to those who need it most as a socially-responsible entrepreneur.  We can’t do it alone!

Best in health,

Sean & Andy

Founders, HUMAN Healthy Vending



Let’s Move Campaign Speech

Here is the full speech Michelle Obama gave yesterday at the anniversary celebration.


Change The Way You Schedule Your Day


Do you feel like you always run out of time during the day to accomplish what you need to get done?   Instead of just scheduling the start time of your appointments and tasks for a day, make sure you schedule the end time as well.  Without an end in sight, tasks and meetings will drag on and vacuum away your day.

This is called scripting your day, and top-achievers in every industry make sure to use this technique to eliminate wasted time and in different tasks.  It is a really easy transition to make, it pays off instantly, and it can be implemented today.


Before you go to bed make sure to create your script for the next day. Build your calendar out and create end times for all your activities and meetings for the following day.


This is where a mindset change must take place.  Every meeting you have tomorrow, make sure to state up front your time constraint.  It may feel awkward at first, but as you become more comfortable with the idea it will be easier to speak up and state your time limitations.  Something simple like, “I am so excited to meet with you and I would like to dive right in to the matter at hand because, unfortunately, I have another meeting in a half an hour. Let’s get started.” is not disrespectful and allows both parties to get to business.

Give it a try for the rest of the week and you will be blown away by the results.


Biomedical Engineer who earned his degree from The Johns Hopkins University & Columbia University. Named one of Forbes’ Top 30 Under 30 in 2013. Co-Founded America’s first Pure Play healthy vending company in 2003.
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