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Note From the Founders

The Big Fat HUMAN Healthy Vending Update

OK, so we’re WAY overdue for an update on all the amazing developments within HUMAN.

Suffice it to say we’ve been busy…

Here’s what’s been going down.


We’re growing fast!



Our mission of “Helping Unite Man and Nutrition” is in full swing and we’re excited for 2011 where we expect to more than double these numbers.

We haven’t seen this level of awareness about the obesity epidemic EVER…and we’ve been in the healthy vending game since 2003.  We’re seeing more and more everyday that the time is now:  with Michelle Obama’s “Let’s Move Campaign” and Jamie Oliver’s hit show on ABC, “Food Revolution,” America has never been more aware of its obesity epidemic than right NOW.

…and that’s goooooood for healthy vending.

Here’s an abridged list of some of the new territories we’re either launching in or have launched in recently.

  • Los Angeles, CA
  • Miami, FL
  • Calgary, AB Canada
  • Whistler, BC Canada
  • San Juan, Puerto Rico
  • New York City, NY
  • Boston, MA
  • Washington, DC
  • Omaha, NE
  • Raleigh, NC
  • Phoenix, AZ
  • Madison,WI
  • Cleveland, OH
  • Asheville, NC
  • Orange County, CA

The pulse of our market:  Most HUMAN operator partners are getting started with between 10-20 fresh vending machines, and we’re also helping a TON of people get started with 5 or fewer machines.

For example, we’ve found our program to be an incredibly good fit for gym owners – they own and operate 1-2 machines, which is basically a simple additional way to monetize the traffic that is already coming through their doors.

We also launched a grant program for schools where they can get up to $10,000 in HUMAN money grants from us.

…and the great news is, we’re now in 26 states, Canada, and soon to be Puerto Rico.  We’re also developing future master distributors in Mexico, The U.K., South Africa, Australia, India, and Japan.

Obesity is not just a problem in America!  It’s EVERYWHERE world-wide as well.  We have a big fight, and guess what?  We’re 110% up for the challenge.

You want to help us?  We’d love to have you on-board the team!

New Partnerships:

We’ve also been really busy developing solid partnerships with some world-class organizations.  We understand the importance of coming together with other experts and driving our efforts to support the same cause.   Here are some of our latest partnerships:

  • Blink Fitness
  • Sodexo
  • USDA MyPyramid Program
  • ‘nPlay

To read more about these partnerships, go to this post, which covers all the details:

Operator Success Nugget of the Week:

We just launched a HUMAN Healthy Vending business in the Phoenix area last week.  The latest report from our partner there is one of his machines hit 90 vends in one day, while some of his others are consistently averaging over 40 vends/day.   Way to go Phoenix!

New Machine Advancements

We’re just as much a tech company as we are a healthy vending company and that can best be seen in our machines and what our machines can do.  We’ve recently added some machines to our line-up as well as improve upon our existing machines.

Here are some new machines that we’ve introduced into the “HUMAN Family”.

Hot Food Machine: Cooks refrigerated full, healthy meals in 60 seconds or less.  Great for schools, hospitals, and large office buildings!

Outdoor Machine: A rugged machine built for the outdoor elements.  Great for outdoor venues!

Frozen Food Machine: A rugged machine that can be placed outdoors or indoors that serves full, frozen, healthy meals.

Gourmet Coffee Machine: A machine that grinds whole beans on the spot and serves hot beverages like gourmet coffee, mochas, lattes, cappuccinos, and more.  This machine often wins taste-tests over standard office coffee!

Other Machine Advancements:

Touchscreen vending – we’re currently developing a new version of our Media Mogul machine that has a 7” touchscreen which takes the place of the manual keypad AND allows the customer to pull up nutritional information on the fly.   In short, it’s pretty sweet.

Advanced Remote Monitoring – We now offer a suped-up remote monitoring system that TEXTS you when inventories are low, among about 40 other alerts you can set.  Other improvements include a much more robust and user-friendly back-office so you can generate reports quickly, have TRUE inventory management, and lower monthly fees.

Public Relations

A lot’s been going on in the PR front, but the most recent news is we’ve been selected by our CRM company as one of two finalists to be featured on national television in their upcoming ad campaign.  Our CRM company has over 8,000 customers and they chose us!  We’re super excited about this.  Keep your eyes peeled on TV for us.  I’ll also send you the link when it becomes available.

So, that’s about it for now.  There are literally 5 more pages of stuff I could write about but I wanted to give you the semi-quick synopsis.

Next week, I’ll be talking about something incredibly interesting to you – how to increase your personal wealth.

Talk to you then!

Best in Health,

Sean and Andy Mackensen

Founders, HUMAN Healthy Vending


How To Introduce a New Product With INSTANT Feedback

Handing out samples of new products is great; unfortunately it doesn’t do much for your business unless you learn whether or not people like your product.  Gleaning useful information is often the hardest part of a introducing a new items because people who accept free products are usually hesitant to turn around and criticize what is given to them.

Fortunately we have a very simple solution to this problem, and it will not add any time to your preparation.

Essentials for a Successful Product Introduction:

  • 1 folding table
  • 1 tablecloth
  • Small paper or plastic cups (think Costco samples)
  • 2 trash cans (preferably one green can and one red can)
  • A large sign
  • A product (or products) that you want to test

Follow These Six Steps to Receive Instant Feedback on Your Product

Step #1: Determine the highest traffic period at your location. This is easy if you use your online report, just search by hour and see what time of day your machine receives the highest number of vends.  For schools it will probably be a morning or afternoon break, and for offices maybe it will be lunch or a different break.  Arrive before this time and stock whatever new product you want to try out.

Step #2: Set up your table and tablecloth next to your machine.  Make sure you are close enough to your machine for people to be able to look at the samples on the table and your products inside the glass, but also make sure you are not blocking access to the machine.

Step #3: Create a sign that explains what your goal.  Below is a sample sign you can copy.

I am giving out samples because I need your feedback.

Once you try this sample please throw away your cup in either the red bin or the green bin.

Red means: “Yuck, no way I will buy this.”

Green mean: “Yum! Please stock this product.”

Step #4: Set up your waste bins in front of your table.  Make sure to put small signs on the bins that say something like “Great!” and “Yuck!” on them.  This is will make sure even the people who didn’t read the sign will know where to throw their cups.

Step #5: Set up your product in the Dixie cups and begin handing them out.   Have a conversation with your customers and ask them for other product ideas.  Often you will get some great suggestions for products, especially from kids who are not afraid to speak their minds.

Step #6: At the end of the event just count up the paper cups in each bin and you will know what percentage of people like the product and which don’t.  BOOM, instant feedback! It is that simple.

Hint: There are a couple of things to remember, if you are going to be introducing multiple products, make sure to use different cups for each product, or better yet set up different tables with two sets of trash cans.  This will make it easier to differentiate products.

Also if you are sampling beverages make sure to serve them cold!!!!  There is a huge difference between the taste of a warm drink and a cold drink.  We can’t stress this enough. Think about drinking warm Gatorade, it is gross and not refreshing, but when it is served cold it’s the world’s most popular thirst quencher.  You want to give your product the best chance of success.


Helpful Products

Plastic Containers

When you are running all over the town filling up your machines, it helps to be organized. You don’t want your snacks and drinks sliding all over the car, and you don’t want to waste time carrying armfuls of snacks in and out from your machines. These Akro-Mils plastic containers are awesome and they are 25% off on Amazon right now. 


Good Food or Bad Food

Awesome, quirky, 3-minute student film that explores the differences between good food and bad food.  Watch the first clip (little weird), don’t pass judgment, and then continue to watch as it gets better and better.  Some great visual images and ideas in this.

good food bad food from Josh Cohen on Vimeo.



Biomedical Engineer who earned his degree from The Johns Hopkins University & Columbia University. Named one of Forbes’ Top 30 Under 30 in 2013. Co-Founded America’s first Pure Play healthy vending company in 2003.
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