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Note From The Founders:

Whole Grain INVASION

This week HUMAN had the pleasure of being a benefactor sponsor and keynote speaker at the Whole Grains Council Conference in Portland, OR.  HUMAN is the only vending sponsor ever to be invited and it’s a testament to our commitment to health that we were honored as an industry pioneer, and pace setter.  The big wigs of whole grain were all in attendance, including General Mills, Quaker, and Kelloggs. It was an exciting weekend for nutrition and we were fortunate enough to give a presentation on the importance of ultra-convenient access to whole grains.  Many doors were opened by attending this conference, and we hope to join them again next year.

Check out my presentation “The Whole Grain Invasion” below!

Best in health,

Sean & Andy

Whole Grains Council: Ultra-Convenient Nutrition With Healthy Vending Machines


Health: The Only Recession Proof Business

I am terrible at house hunting (really bad). I do not crush it at all.

The last couple of weeks I have been searching for a new place to live in Los Angeles.  I’m looking for a four-bedroom house or apartment for a couple of friends and I to live comfortably and pay a reasonable rent.

When you work 11 hours a day training an army of healthy vending entrepreneurs and experts, you don’t have much time to take a look at houses.  Fortunately, I have some great friends to help me out.

I bet you’re thinking, “Wait…why is he telling us about his house search?”

Let me explain.

Housing Developments

In the past 2 months I have visited around 20 houses in neighborhoods all over Los Angeles (you would think that after 20 houses I would find one, right…), but I haven’t found a house that fits my criteria.  Why?  Because I am picky.

I want a house that is within walking distance to a gym and a market with organic foods and produce.  My health is a big priority for me, and I am willing to pay a premium for a location like this.

Unfortunately for me, it turns out that EVERYONE else is willing to pay a premium for this as well! Expensive houses with these features are being rented out within days of being listed. Competition is extremely fierce and routinely we’ve been told that an offer has already been placed on a house we only found earlier in the day.

This house search has continued to reinforce what I have known for a long time, there are not enough businesses providing convenient access to healthy options.

The REAL Problem With The Economy

Why are there not enough quality grocery stores providing real, nutritious foods?  Because they are expensive and poor neighborhoods are not willing to pay for them.  But guess what, wealthy people are willing to pay for them.

In one of the richest parts of Los Angeles, one house we saw had not 1, not 2, but THREE Whole Foods within walking distance.  And guess what, they were packed.  Yes, packed. Even with prices at least 30% higher than discount markets.  Carts were full and wallets were even fuller.

Aren’t we supposed to be in a recession? If you watch the news, you are led to believe that the America we used to know is through, and while there is no denying that many people are struggling in this economy, not everyone is.


Many people are moving forward, working hard, and spending their money on themselves, their family and their health.  Anyone who has been following the stock market over the last 2 years knows money lost in the crash has come back (think about it, was it ever really gone?), and for those people smart enough to realize there was an opportunity to invest their money 2 years ago when others were running scared, they have a lot more money than before.

This is the point I am trying to make. There are lots of people out there with money and they are spending it on whatever they want.  This presents a HUGE opportunity.

You may be thinking to yourself, “I have never seen a healthy vending machine, how do I know people will want to buy from one?”

Let’s break it down.

Opportunity Knocks

Problem: You start a fresh healthy vending machine business and some people don’t buy your products right away

because they don’t know what they are or how they taste.

Opportunity: It is way bigger than the problem! If you follow history, one thing you will always see is that the rich are the early adopters.  They have the newest technology, set the trends, and ultimately make policy decisions.  Right now the entire country is making a push for health, and the First Lady is leading the charge with the Let’s Move Campaign. Junk food vending machines are going to be banned and schools across the country are all looking for healthy vending options.   There is a reason why every school in the country is filled with vending machines: because they are very profitable.

There will always be people with money, and they will always spend it on what they think is valuable.

Think about it, what is more valuable to a caring parent than the health and well-being of their child?

So don’t waste any more time, start your business and get out there before your neighbor beats you to it.


“Disco” Healthy Vending Machine

As the world’s most innovative vending company, we are always working on projects and inventions to make sure we maintain our edge.  Check this out, if this doesn’t draw attention to your machine, I don’t know what will.


Biomedical Engineer who earned his degree from The Johns Hopkins University & Columbia University. Named one of Forbes’ Top 30 Under 30 in 2013. Co-Founded America’s first Pure Play healthy vending company in 2003.
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