May 16, 2012

Nut Free Snacks Nightmare: 5 Deadly Snacks to Avoid (And Substitutes)

WARNING: THIS PRODUCT MAY HAVE BEEN PROCESSED IN A FACTORY CONTAINING NUTS

You Are Entering a Nut Free Zone

Don’t you just hate food allergies? They can range from skin irritation to constricting your blood vessels. This can be especially tough on those with reactions to nuts. A majority of the snacks out there are usually processed in a building where nuts come into close proximity and can’t be guaranteed not to be cross-contaminated with each other, making it more dangerous for the nut-allergic.

Fortunately, there are nut free snacks out there to satisfy the appetites of those who can’t munch on their nutty counterparts. Not only are the following snacks nut free, they’re actually healthier for you as well. Even if you don’t have nut allergies, with these simple swaps, you can enjoy the same great taste as the regulars without having to worry about allergies or your waistline.

Don’t Snicker at Doodles

Let’s start off with the “Om-nom-nom Monster of Snacks,” cookies. Originally created in the 7th Century, it can be defined as a “thin, sweet, usually small cake.” In fact, cookies have many multi-national names such as biscuits, galletas, and biscottis to name a few. And one such cookie would be the always lovable snickerdoodle.

Mrs. Fields Snickerdoodle Cookie

Cinnamon and Sugar Swirled Into Every Bite

Calories: 120

Calories from Fat: 45

Total Fat: 5 g

Saturated Fat: 2.5 g

Total Carbohydrate: 17 g

Sugars: 9 g

Protein: 1 g

Enjoy Life Soft Baked Snickdoodle Cookies

Nut and Gluten Free, Yet Just as Delicious

Calories 130

Calories from Fat 40

Total Fat 4.5g

Saturated Fat 0g

Total Carbohydrates: 21g

Sugars 14g

Protein 1g

Snickerdoodles are sugar cookies that have been rolled in cinnamon sugar. Mrs. Fields is well known for its cookies having a soft, moist texture. Unlike most home-baked cookies that harden overnight, their cookies tend to stay soft, giving that “fresh out of the oven” taste (especially if they’re warmed up).

Unfortunately, this doesn’t bode well for those with nut allergies. These cookies are manufactured in factories where nuts are used and can sometimes be cross-contaminated without anyone knowing. Imagine biting into what seems like a harmless sugar cookie, only for the allergies to break out without warning. Fortunately, there happens to be a snickerdoodle that doesn’t have that problem.

Enjoy Life Soft Baked Snickerdoodles seem to be slightly smaller, but they’re thicker, giving a much more satisfying texture. Although the Nutritional Facts don’t seem that much of a difference to its Mrs. Fields counterpart, keep in mind that the Serving Size is TWO cookies. Plus, it has less fat and no Saturated Fat, which is always a good thing if you want to avoid the childhood obesity epidemic.

Chips Off The Old Cookie

For those of you who like chocolate chips, you’re probably familiar with many cookie companies such as Chips Ahoy or Famous Amos. Created in the 1930s, chocolate chip cookies were created at the Toll House inn by Ruth Wakefield being supplied with chocolate from Andrew Nestle. You might know someone who you’d like to share cookies with (because it’s a sharing type of food after all), but they’re probably allergic to one of their many ingredients.

Famous Amos Chocolate Chip Cookies

Small Cookies, Sweet Package

Calories 150

Calories from Fat 60

Total Fat 7 g

Saturated Fat 3 g

Total Carbohydrates 20 g

Sugars 9 g

Protein 1 g

Enjoy Life Soft Baked Chocolate Chip Cookies

Delicious, Gluten and Nut Free

Calories 130

Calories from Fat 45

Total Fat 5 g

Saturated Fat 1 g

Total Carbohydrates: 21 g

Sugars 12g

Protein 1 g

The Famous Amos cookies contain Eggs, Milk, Soy and Wheat, perfect for most people, a bad product line for those with food allergies. Their cookies are created in places that have nuts in them, so they’re not the most ideal company to purchase from.

You’re probably wondering how a cookie with chocolate chips not have the dairy that comes in milk chocolate. Fortunately, Enjoy Life uses non-allergic ingredients in every single product, including the use of Non-Dairy Cocoa Butter for its chocolate.

Enjoy Life, Not Planters

Trail Mix can be seen as the best, portable hiking and mountaineering food ever created. After all, whether you’re traveling across great distances or just working your body to the absolute limit, nothing beats having food on hand to stoke your metabolism. The origin of trail mix is disputed between 1958 and 1968. Unfortunately, most trail mixes include nuts which leave the nut-sensitive scrambling for options.

Planters Trail Mix, Nuts and Chocolate

Definitely Not a Nut Free Product

Calories 150

Calories from Fat 80

Total Fat 9g

Saturated Fat 2.5g

Total Carbohydrates 14 g

Sugars 12 g

Protein 4 g

Enjoy Life not nuts! Mountain Mambo Nut Free Trail Mix

Seeds Instead of Nuts Make This Just as Satisfying

Calories 140

Calories from Fat 80

Total Fat 8 g

Saturated Fat 1.5 g

Total Carbohydrates 12 g

Sugars 9 g

Protein 5g

Fortunately, Enjoy Life’s Nut Free Trail Mix delivers that option with open arms, matching and even surpassing Planters Trail Mix. It also delivers an extra 4% of Protein and less Sugar.

You’re probably wondering how can it be trail mix if it doesn’t have nuts? The nuts are replaced with sunflower and pumpkin seeds which are still just as enjoyable and have slightly more fiber than the nuts in Planters. Plus, the chocolate chips are created with Non-Dairy Cocoa Butter, which makes this trail mix perfect for dairy-sensitive people as well.

Beware of Nuts After Dark

Who doesn’t enjoy chocolate? Believe it or not, dark chocolate has many beneficial properties such as lowering blood pressure and decreasing risks of heart disease. In fact, the closer chocolate is to pure cocoa, the more healthier it is. Now if only companies would stop adding sugar to them, they’d actually be considered a health food.

Dove Dark Chocolate Bar

Yes, It Contains Traces of Almonds

Calories 210

Calories from Fat 120

Total Fat 14 g

Saturated Fat 7 g

Total Carbohydrates 21 g

Sugars 17 g

Protein 3g

Enjoy Life Boom Choco Boom Dark Chocolate Bar

With Only Three Ingredients, This is as Healthy as You Can Get

Calories 200

Calories from Fat 130

Total Fat 15 g

Saturated Fat 9 g

Total Carbohydrates 22 g

Sugars 17 g

Protein 2g

You’d probably be surprised that Dove’s Dark Chocolate contains almonds. Not a good thing if you’re nut-sensitive. It also contains lactose, if you’re dairy sensitive. Fortunately, Enjoy Life’s Boom Choco Boom Dark Chocolate Bar has the advantage of containing only THREE ingredients. Seriously, it only has Evaporated Cane Juice, Natural Non-Alcoholic Chocolate Liquor, and Non-Dairy Cocoa Butter.

Something to take to heart, the fewer the ingredients, the more likely it’s healthier as it means that it hasn’t gone through too much processing. The more processed something is, the less likely it still retains any nutritional benefits that the ingredients are known for.

Insert Corny, Not Nutty Joke Here

If you haven’t gotten nuts from the overuse of the word “nut” yet, then congratulations. And if you’re tired of seeing the word “nut,” you still might want to stick around for more snacks that don’t involve N-U-T-S.

Now Corn Nuts aren’t really nuts at all. They are actually corn kernels deep-fried in oil. Originally created by Albert Holloway in 1936, these “nuts” were originally named “Brown Just Toasted Corn.” However, it’s this oil that makes this snack actually more dangerous than it lets on.

Corn Nuts Ranch

Contains Trans Fat, But That's a Secret

Calories 130

Calories from Fat 40

Total Fat 5 g

Saturated Fat 1 g

Total Carbohydrates 19 g

Sugars 0 g

Protein 3 g

We’re Not Nuts – Cool Ranch Toasted Corn

Healthier Than Your Average Corn Nut

Calories 100

Calories from Fat 20

Total Fat 2 g

Saturated Fat 0.3 g

Total Carbohydrates 20 g

Sugars 1 g

Protein 3 g

The We’re Not Nuts contains more corn than the regular Corn Nuts. It has a lower Fat content and unlike the Corn Nuts which contains “Partially Hydrogenated Soybean and/or Canola Oil” (aka Trans Fat), We’re Not Nuts contains “Non-Hydrogenated Sunflower Oil.”

Thanks to a FDA loophole, companies are allowed to claim their products as Trans Fat-free if the content contains less than 0.5 g. Of course, many companies take advantage of that loophole and Trans Fat happens to be one of the causes of heart disease and childhood obesity. That’s why when it comes to Trans Fat, don’t trust the Nutritional Facts and read the Ingredients List. If it says “Partially Hydrogenated Vegetable Oil,” avoid it like the plague. This is true whether you have allergies or not. You don’t need heart plaque to constrict your arteries.

Cheesy and Dangerous

Like the trial mix, the origin of cheese puffs is disputed, but agreed that they were created in the late 1930s. When you think cheese puffs, the first brand that comes to mind is probably Cheetos. After all, they seem to have popularized the entire franchise with Chester Cheetah (replacing the Cheetos Mouse) and continues to be famous to this day. But something that tastes this good can’t possibly be bad for you, right?

Cheetos Puffs

Dangerously Cheesy, Emphasis on "Dangerous"

Calories 160

Calories from Fat 90

Total Fat 10 g

Saturated Fat 1.5 g

Total Carbohydrates 15 g

Sugars 1 g

Protein 2 g

Pirate’s Booty, Aged White Cheddar

Taste The Delicious Booty!

Calories 130

Calories from Fat 45

Total Fat 5 g

Saturated Fat 1

Total Carbohydrates 19 g

Sugars 0 g

Protein 2 g

Here’s a case of a no-brainer. Yes, Cheetos can be addicting. But they don’t call it “Dangerously Cheesy” for nothing. Compare this with its healthier counterpart below. Not only is it dominated in almost every category in the Nutrition Facts, but it leaves off one important fact: it contains Trans Fat. It states that it doesn’t, but just like the corn nuts, the Ingredients list Partially Hydrogenated Soybean/Canola Oil. Once again, the FDA loophole comes into effect and the 0.49 Trans Fat is subtly hidden from consumers.

Granted, Pirate’s Booty pieces seem much smaller, but do you really want to risk all that Trans Fat clogging up your heart and raising your blood pressure?

Allergies Can’t Hold You Back Any Longer

It should come as no surprise that every popular snack brand has a delicious, nut free counterpart. However, the Enjoy Life line of products are guaranteed to be allergy free! All of their ingredients have no gluten, dairy, nut, soy, egg or casein, giving those sensitive to certain foods more options to snack on. They’re also “school-safe,” which means that they can be enjoyed by virtually anyone.

Kettle Brand Chips are also a great alternative for those who like to snack on potato chips, but have gluten or nut allergies. However, it’s highly recommended to avoid Back to Nature products. Although healthy, they have many products containing nuts, so it’s not a good idea to have them.

You might be thinking to yourself, “Where exactly can you get these delicious and consumer-sensitive snacks?” It’s true that they’re not widely available in regular vending machines, so it can be tough to find foods that won’t cause your body to start reacting violently.

Fortunately, all of these nut free snacks can be found in our healthy vending machines. They make a great addition to any school looking for vending machines that can be available for students whether they have food allergies or not. Those interested in taking the next step for a healthier student body may contact us for a personalized, nut free offering. We’ll work together to customize your vending experience and make snack favorites more available than ever.

Former President Clinton Honors Elementary School For Childhood Obesity Prevention

Healthy Kids Equal Smarter Kids

Congratulations to NEMS!

Northeast Elementary Magnet School in Danville, Illinois recently won the recognition of former president Bill Clinton for its efforts to reduce childhood obesity by extending physical education time during the school day and encouraging families to get moving in the evenings. They also have started offering fresher fare for meals and installed a climbing wall in the gymnasium for students to use.

Less than a month ago, current President Barack Obama signed the Child Nutrition Act into law, which will hopefully help more schools make these kinds of healthy changes. The law provides for more funding for schools and higher nutritional standards. Another part of the federal government’s initiative to promote healthier childhood includes more incentives for schools that compete in the Healthier U.S. School Challenge (HUSSC), established in 2004. Now, through Michelle Obama’s spearheading of the Let’s Move campaign, schools can earn up to $2000 for demonstrating to HUSSC their commitment to excellence in nutrition and physical fitness throughout the school day. Let’s Move’s goal is to see the number of HUSSC schools double by June 2011 and continue adding 1000 more schools per year to that number in the future.

What Could Be Better Than Eating With Friends?

Although difficult, participating in HUSSC is well worth the effort. One or two passionate school employees or community members can get the ball rolling. The menu criteria provided on the application may seem daunting when compared with what is actually served, but making gradual changes over time can revolutionize children’s health. Whole grain, dry bean & pea, and fruit & vegetable quotas, as well as the analysis of how the lunch line actually works, helps schools develop a clear vision of where they need to go. The research has been done, which leaves us with no excuse to serve the same old junk food. It’s time to take steps for a healthier U.S. and a healthier generation of kids.

How To Find Real Food At The Supermarket

It’s A Jungle Out There….A Plastic, Artificial Jungle

One of our operators sent us this and I thought it would be appropriate to post it.  It comes from Summer Tomato, a healthy lifestyle blog.  Although it is meant to be a little bit over the top, it does resonate with anyone who shops consistently.  Finding “real food” is more difficult than it has ever been, and if the closest grocer near you is a convenience store….well then it might be impossible.

Here is your guide to finding real food in the supermarket:

Finding Real Food

Finding Real Food....

Good luck!  ;)

7 Deadly Snacks Your Kids Are Eating From School Vending Machines

Not Your Typical School Drama

“That isn’t lunch!” I couldn’t help but holler as the fourth girl came into my room with a slushy and a cookie.  As a former middle school teacher and a health conscious individual, I trembled at the items I saw students eating every day at lunch.  Many of my fifth grade girls would skip the school lunch program (which has enough nutritional trouble of its own) and go straight to the snack bar or vending machine. Ostensibly, this was so they would eat less and not gain weight. However, they obviously had no idea what kind of food would do their body good and thus usually made terrible decisions. Cinnamon twists. Push-ups. Root beer. Chocolate muffins. And they really had no idea. “This is healthy, isn’t it, Ms. Flaherty?” they would ask me innocently.  They wanted to eat good lunches; they simply didn’t know how.  They didn’t even know they didn’t know. Needless to say, we had a few nutrition lessons in English class that year, and I want to spread some of those lessons to the wider public.  Ask your child what they eat at school, and help them make better decisions by educating them and yourself about what is beneficial. If your school has no healthy options, something has to change!

The terrors of school vending machines are not limited to these seven snacks, but hopefully this will teach you what to look for and get you thinking about new options. Healthy snacks aren’t just carrot sticks in a Ziploc anymore; they give the old junk a run for its money in taste and fun.  I’ll compare the calories, fat grams, carbs, sugars, and protein for each treat.

Bad Cheetos, Good Pirates

Burning Tongue? More Like Burning Your Wallet

Let’s start with my fourth graders’ favorite snack: Flamin’ Hot Crunchy Cheetos. Now, a serving size of Cheetos is 1 oz, but who eats less than the whole bag?  Vending machine bag size is 2 oz, but I’ve seen students bring the 8 oz version and chow half to all of it, with a few handfuls given out to friends. Here are the stats for 2 oz; you can do the math for the rest.

Calories: 340

From fat: 200

Total fat: 22 g

Carbs: 30

Sugar: 0

Protein: 2 g

The killer here is the fat: 58.8% of the calories in this food are from fat. Although the bag boasts “Og Trans Fat,” there is still plenty of the other kinds to do damage.

Puffing Never Tasted So Good

To still get that cheesy crunch, consider trying Pirate’s Booty ® natural snack products. For this comparison, we’ll use the Aged White Cheddar crisped corn puffs. Along with having all natural ingredients and being sold in a 1 oz package (to encourage moderation), these don’t pack nearly the junk punch that Cheetos do.  I’ve put what 2 oz looks like in parenthesis to make comparing easier.

Calories:  130 (260)

From fat: 45 (90 – less than half!)

Total fat: 5g (10g – less than half!)

Carbs: 19g (38g)

Sugars: 0g

Protein: 2g (4g)

Not only do the calories from fat decrease from 58.8% to 34.6%, but the protein also doubles.  Eating protein with carbohydrates helps keep you fuller longer and less likely to experience a short-lived sugar spike, so it’s always a good idea.

Bad Suzy Q, Good Brownie Bar

Want Diabetes?

If salty isn’t your craving, you might turn instead to one of the ubiquitous cake, cream, and frosting creations that populate the shelves of every place convenience snacks are found. Whether its rolled, round, striped, or spotted, beware!  The high sugar, high-refined flour and total absence of substance will lead to a quick high and a hard crash. One Suzy Q Hostess Chocolate Cake with Cream Filling is a good example.

Calories: 230

From fat: 81

Total fat: 9g

Carbs: 35g

Sugar: 22g

Protein: 2g

Indulge Your Sweet Tooth

Instead try a Chocolate Brownie Clif bar or a Caramel Nut Brownie Luna Bar.  They are both much higher in protein and have fewer calories from fat.  Here is the full breakdown for one Luna bar.

Calories: 180

From fat: 50

Total fat: 6g

Carbs: 27g

Sugar: 12g

Protein: 8g

Cutting the sugar and quadrupling the protein makes this a snack worth you won’t regret and still give you those health benefits of chocolate you crave.

Bad Pop Tarts, Good Kashi

The Only Thing Popping Will Be Your Belly

Since Pop Tarts’ advent as a “breakfast food,” hundreds of thousands of people have sacrificed the most important meal of the day for garbage. Of course, lots of food that’s sold in the morning should hardly be classified as anything but a dessert — donuts, muffins, pancakes with syrup and whipped cream – but that’s a tangent. Although a serving size is technically one pastry, as with Cheetos, I assume most people eat the two that come in the bag. So let’s look at the nutritional info for 2 strawberry Pop Tarts.

Calories: 400

From Fat: 90

Total fat: 10g

Carbs: 76g

Sugar: 38g

Protein: 4g

Whooee! A whopping 76 grams of carbohydrates are the source of most of the calories here, and the paltry amount of protein is hardly enough to off-set it. Although it may feel a little less sweet than, say, a chocolate Suzy Q cream cake, notice it actually has 16 more grams of sugar!

Who Says Flaking Tastes Bad?

If you must eat breakfast on the go, grab a Kashi cereal bar. They are made with 7 whole grains (best source of carbs!), 3 grams of fiber, and real fruit (much better than that processed strawberry stuff in Pop Tarts). They also compare pretty well in the facts, even if you have two (data for 2 in parenthesis).

Calories: 110 (220)

From fat: 25 (50)

Total fat: 3g (6)

Carbs: 21g (42)

Sugar: 9g (18 – less than half!)

Protein: 2g (4)

Bad Cookies, Good Cookies

All Cookies Aren't Created Equal

As you have been reading through this list, you may have been dreading I would finger your  (or your child’s) favorite, irreplaceable snack, and although crushed, you knew there was no way to avoid still having it. What could ever be as good as a chocolate chip cookie, for instance?  Well, how about a chocolate chip cookie?  Sometimes it’s not the snack you choose, but the brand you buy that makes the difference.

Many vending machines carry the famous Famous Amos Chocolate Chip Cookies. A serving size is 4 cookies, but as with most junk foods, a bag always contains more than one serving. Multiply the following facts based on how many you usually eat.

Calories: 150

From fat: 60

Total fat: 7g

Carbs: 20g

Sugar: 9g

Protein: 1g

On the other hand Barbara’s Bakery Chocolate Chip Snackimals, while perhaps not quite as gooey, are very tasty and much better for you. They’re even completely natural, as all Barbara’s Bakery products are.

Calories: 120

From fat: 35

Total fat: 4g

Carbs: 19g

Sugar: 8g

Protein: 1g

Don’t grab a Snickers!

People Will Snicker Alright

The number one, hottest selling vending machine snack is the Snickers bar. I myself have opted for it when everything in the machine is junk. My reasoning: at least there are peanuts so there must be some protein.  Plus, it’s delicious!  However, it’s still packed with stuff I really don’t want to eat.

A regular 2 oz bar (not a King Size) has the following nutritional value (or lack thereof).

Calories: 280

From fat: 126

Total fat: 14g

Carbs: 35g

Sugar: 30g

Protein: 4g

Although it does have slightly more protein than your average treat, the off-the-charts fat and sugar probably neutralize any benefit I would have gotten from it.

Organic Energy in a Bar

The Clif brand makes a number of products that you may want to try for substitutions. The brownie bar (mentioned in the Suzy Q section) and this chocolate chip peanut crunch energy bar are good places to start. I think this one only comes in the Mini size.

Calories: 110

From fat 25

Total fat: 2.5g

Carbs: 17g

Sugar: 9g

Protein: 5g

Less than half the badness in every category, and still beats Snickers on protein!

Bad Twix, Good Larabar

The Worst Candy Bar Out There

If you’re not the one that goes for the nutty Snickers, Twix may be your siren. Unfortunately, the facts are almost exactly the same, with a little less protein.

Calories: 280

From fat: 126

Total fat: 14g

Carbs: 37g

Sugar: 27g

Protein: 3g

If You Must Get Your Sweet Stuff...

Larabars come in a variety of flavors, depending on your need: Cashew Cookie, Chocolate Coconut Chew, Cherry Pie, and so on. Organic and developed for your health, these are a good choice. I’ve picked the coconut chew for comparison purposes.

Calories: 220

From fat: 110

Total fat: 12g

Carbs: 24g

Sugar: 18g

Protein: 5g

Keep in mind it’s not just the numbers that matter. For instance, you may think this is pretty high in fat, but it’s important to consider the source of the fat. In the case of Larabar, it’s mostly almonds and walnuts that spike the calories from fat. In the case of Twix, I’m guessing it’s partially hydrogenated vegetable oil, milk and cream, and other processed fatty things you don’t want to think about.  And remember: LaraBar still beats Twix in every category by a long shot.

When You Want to Punch, Switch!

Liquid Obesity in a Bottle

Finally, for the drinkers among our children, we turn to a thirst-quenching snack. As the staggering caloric load of a triple mocha has taught some of us, we can drink junk as easily as eat it.  A student who is thirsty may innocently turn to a 20 oz Hawaiian Punch: it’s red, so maybe it’s juice, right?  Wrong!

Calories: 300

From fat: 0

Total fat: 0g

Carbs: 75g

Sugar: 72.5g

Protein: 0g

As you can see, Hawaiian Punch is straight sugar, in the form of high fructose corn syrup. In fact, the ingredients are, and I quote, “WATER, HIGH FRUCTOSE CORN SYRUP AND 2% OR LESS OF EACH OF THE FOLLOWING [juice concentrates].” Don’t be deceived by the claim that it’s made with “7 natural juices” – a dollop of nature can’t fix a boatload of chemicals.

Who Says Health Can't Taste Great?

Switch brand carbonated juices are the way to go when your kid wants a cool, refreshing beverage. For starters, there is NO high fructose corn syrup; in fact, all their products are 100% juice and carry a lot of Vitamin C. That’s a bit more natural. The cans are 8.3 oz and the bottles are 8, so there’s also less chance of overdosing on simple sugars. Here are the facts for a can (8.3 oz).

Calories: 120

Total fat: 0g

Total Carb: 30g

Sugar: 29g

Protein: 0g

Now You Know

After 7, I’m sure the idea is clear: look for fewer calories, more protein, more natural ingredients, and moderation. Teach your kids and students to be mindful of what they eat. A snack should be a snack – something small to tie one over for a real meal – not a substitute for a meal or another entire meal. Really, the children aren’t the ones to blame. If they had healthier options, perhaps, or more knowledge, they could make better choices. As responsible adults in their lives we should fight for them to have those choices and know what to do with them.

Vending Locations: The Rookie Vending Operator’s Quick Start Guide to High-Profit Vending Locations

Get Your Vend On!

And This Is Only The Line For the Restrooms

So, you’re a rookie vending operator with machines that have just been installed or you are seriously considering starting a vending machine business. This comprehensive guide will give you a great process to maximize the value of your vending machine locations. Before reviewing strategies to generate higher profit, it is important to keep in mind all of the related costs, some of which you might not be aware of, that pertain to running a vending machine business.

In the world of vending machines, the most important factor in operating high-profit machines and having a successful business is location. The second and third: location and location. Obviously, the more foot-traffic by your machine, the more vends your machine will have. A good goal is to have your machine in a location where 250 people will walk by each day, but a minimum of 150 people is almost necessary.

The proximity of other food and drink options to your machine should also be considered, as the more limited the nearby options are, the better your machine will fare. In addition, you need to know the demographics of your location and determine what products would best serve those people. Placing a baby food vending machine in a bar probably wouldn’t be the best idea, whereas placing a healthy vending machine in a gym or a school would most likely yield high profits.

Other popular locations include offices, hospitals, large apartment complexes, laundromats and malls. Again, any place that sees a lot of foot-traffic is probably a wise location for a vending machine.

However, just because you have purchased your machine(s) and found a great location doesn’t mean your work is done, at least not if you want to have a successful operation. There are several things you can do to optimize your business.

Create Buzz

In the week leading up to the launch of your first vending machine, you need to generate as much hype and chatter about your business as possible. Use email or another method to notify all employees, members, etc. at the location of the pending arrival of your machine and let them know about sampling events you plan to hold.

Determine the best contacts at the location to help spread the word, for example the HR department at an office, the manager of an apartment complex or the principal and newspaper team at a school. Aim to have at least 80 percent of your locations’ patrons aware of the upcoming arrival of your machine.

Educate Customers and Encourage Trial

Now that your machine is in place and fully stocked, you are ready to go. During the first week, focus on informing the clients at your location of the benefits of your vending machine. Create or obtain from the company with which you are doing business posters and/or tent cards that promote the products in your machine.

Take advantage of this start-up time by getting the products in the hands of potential clients by assembling a sampling event at your location (or at each location if you have numerous machines set up). Do your homework and determine the high foot-traffic time periods and schedule the event then.

In addition, after restocking your machine, observe patrons using the machine, talk to them, build rapport, get feedback on what they like and don’t like about your machine and the products your machine offers. Try to learn the names of five “regulars” at your location.

Set up a comment box  near the machine for those who may not want to give you feedback in person, or for the patrons you miss while you’re visiting your machine. Encourage customers to suggest products they would like to see in the machine.

Finally, at the end of the first full week of sales, create a report that shows you which products are the top sellers and which don’t sell much. Attempt to determine why certain products are moving while others are not.

Get Feedback and Optimize Product Mix

Yes, People Read Them

In the second and third weeks of your venture, continue to educate members, endorse your machine and the healthy products it vends, and convince people to try your products by providing them with samples.

Look at the previous week’s top seller analysis and consider switching out inactive products. But first, sample a product before removing it from your machine and try changing product locations within the machine and/or adjusting prices.

At week’s end, as in the first week, calculate the

top selling and worst selling products and again try to figure out why the results are that way. Spend time at your machine and watch the customers, chat with them and encourage them to tell you what they would like to see in the machine. Really take advantage of these early weeks to determine the best location-appropriate products.

Launch a New Promotion to Increase Sales

The weeks are rolling and you are most likely starting to feel more comfortable with how the vending machine business works as a whole and with how your machine specifically is operating. By the end of week four, you should have had two product samplings per machine, taken note of members’ requests and made the appropriate adjustments. Hopefully by now your machines are running at the optimal product mix.

If you feel confident that this is the case, initiate a new promotion to boost sales. Be sure to give notice of this to location patrons by placing flyers on or around your machine, at the front desk at the office, in the apartment complex lounge, etc.

One such promotion is the “Secret Sticker Giveaway”. For this event, place stickers with numbers only you know on the back of specific products in your machine. When someone vends that item and sees the sticker, they receive a secret prize such as vending tokens, a free training session at a gym, etc.; the choice is up to you. Keep track of the sticker numbers and record the winners associated with each number.

At the end of the fifth week, you should be able to whip up that sales report in no time, making sure to analyze sales, see what’s working and what isn’t and to change accordingly. Aim to conclude if the promotional event increased sales or the number of vends and consider doing it again in the future if so. Finally, if sales are increasing, try to verify if you are getting more buyers or just more purchases from the same number of buyers.

Host a Final Sampling and Get Creative

Vending Should Be A Celebration!

In the sixth week of your new business, schedule one last sampling event. Post the updated posters around the machines, highlighting the new products in your machine. At this point, it would be great if at least 50 percent of your “regulars” can point you out as the operator of their new favorite vending machine. Give vending tokens to patrons if they provide you with their suggestions for new products for your machine.

Incorporate a new marketing strategy based on all the results you’ve had and what you’ve learned about which products work and which don’t up until now. One idea is the “Trash for Cash” raffle. Have a representative of your location place a clean trash can in a visible area. Patrons mark their names on trash from your products (such as wrappers and bottle caps) and toss the trash into the bins. You then draw a piece of trash from the bin and the “owner” of that trash gets a prize of your discretion.

The Big Review

After eight weeks of having your vending business up and running, you should have enough information from your weekly reports and enough knowledge to know what is working and what isn’t. Obviously, do more of the former and less of the latter.

Determine if your product mix is as optimal as possible and look again at who is purchasing your products and if these customers feel integrated into the process. Does the number of your average daily vends compare to your original goals and expectations? If so, great! If not, look back through your reports and try to figure out why your business is not achieving its potential.

Again, if you have a select number of patrons buying a lot of products, think of ways to reach those who pass by but never vend. If you have many customers but they purchase only one product a week, try to encourage increased purchases.

So remember, if you want to start a successful and profitable vending machine business, first find a great location. Then do your homework, figure out what products your customers want and provide incentives for them to try using your machine!

Child Nutrition Bill: What Does It Mean For Schools?

Obama

The Child Nutrition Bill and Our Schools

Now that Congress has passed the child nutrition bill and President Obama signed it in to law, schools across the country will start to determine how the new legislation impacts their own meal and vending programs.

The Healthy, Hunger-Free Kids Act allows the Secretary of Agriculture to establish nutrition standards for foods sold in schools throughout the day, including items in vending machines.

As far as details go, the bill is a good start – but it is not enough to make groundbreaking changes in student nutrition.  For low-income students, the bill provides only 6 cents more per meal, and almost half of the $4.5 billion cost during the next decade is coming from cuts in the food-stamp program.

While it does not amount to a complete overhaul of the school lunch program, the child nutrition bill does include many significant improvements for student nutrition.  It increases the availability of school lunches by expanding the pool of low-income children eligible for the both free and reduced-price meals, while also stopping the federal government from subsidizing junk food and sugary drinks, whether they are sold in vending machines of from behind the counter.

Fruits and Veggies

The Importance of the Bill

The bill was passed just as the Journal of Adolescent Health released a report examining the impact of vending machine foods on 5,930 students at 152 schools. More than 80% of the schools surveyed had vending machines selling foods with minimal nutritional value, including chips, sodas and sweets.

In addition to these funding changes, the nutritional guidelines have been rewritten to include more fruits and vegetables, and less fat, salt, and starch.

School Grants

In response to the passing of the child nutrition bill, traditional vending machines in schools across the country are being replaced by healthy vending machines by HUMAN.  Progressive schools are replacing their machines before they are asked to comply to make sure they can take advantage of $10,000 in school grants provided by SPARK for replacing their junk food machines with with healthy vending machines.

New Child Nutrition Law Encourages Healthy Fundraising Projects

Signed!

The new child nutrition law signed by President Obama on December 13th 2010 gives power to the government, particularly the Department of Agriculture, to determine what can and what cannot be served in our schools.  First Lady Michelle Obama has been a champion of this legislation as part of her Let’s Move campaign aimed at ending childhood obesity.  Putting this new law into effect is the first step in making our kids healthier.

Unplug the junk machines

Junk Food Machines Unplugged

New guidelines put in place will limit the amount of unhealthy food available to kids during school hours.  The main source of unhealthy food is the school vending machine.  Typically packed with candy bars, chips and soda, these machines tempt kids throughout the day and put them on a blood sugar roller coaster ride that makes it impossible for them to concentrate.  This new legislation will effectively shut off these vending machines during the most profitable times.  The only way a vending machine will be left on during the school day is if it serves healthy snacks and drinks.  It’s in the schools’ best interests to swap out old junk food machines for new healthy machines so they can continue to earn this much needed revenue.

Fruity Fundraisers

Often schools use fundraisers like bake sales to help students afford extra-curriculars like band camp.  And kids are always selling candy to teach basic business principles and to earn prizes.  One Green Bay area school is taking these new guidelines to heart.  The band at Ashwaubenon High School is selling fruit instead of candy to raise money for a trip.  Across the country, schools are making changes and reducing the amount of junk food sold on campus in an effort to fight back against increasing childhood obesity rates.

Healthy Vending

Schools that choose to make healthy vending machines available on campus will not only contribute to the wellness of their students but they will earn hefty profits as well.  Healthy food doesn’t mean a drop in revenue, quite the contrary!  Sales of organic foods are on the rise and what better place to put them than in front of our youngsters.  Healthy food means healthy bodies and healthy brains.  The child nutrition law will help make this a reality for our kids.

My Vending Route: HUMAN Employee Runs Profitable Vending Route

My Vending Route

After working with HUMAN for nearly a year and a half I have learned a TON about the vending industry. I have worked within the HUMAN team playing many roles including freight and machine installation logistics, marketing, sales, customer service, and administrative work.  I have also played an integral part in putting together machine instructional manuals and videos for our partner operators.   Flying around the country with the HUMAN CEO conducting location acquisition campaigns.  Running a business takes hard work, persistence, resilience, and most importantly a positive attitude!

What else could I possibly dive into at HUMAN?  Real world, in the field, vending operations!!  Taking my skills from learning about the vending machines at our warehouse in to the field.  After operating a machine at the Shalhevet School in Los Angeles for two weeks, here is what I have learned:

- You won’t know EXACTLY what the customers at your location will like best until you have a week or two under your belt (usually takes 30-90 days for total optimization). I learned quickly that some products did not move as fast as I’d like. What did I do about it? Got those specific products out of there! I then asked the students what THEY wanted to see instead, and Boom, 2 rows of the new product were both sold out the next day!

- Be 100% clear on what you are allowed to offer! At this specific location (a Jewish School), we are offering an all Kosher product mix. We did our due diligence, found some great kosher products, only to find out that some of the drinks and snacks did not meet their standards. Because of this, the administration actually unplugged the machine TWICE on separate days so the kids would not buy anything!  I headed over to the school immediately and sat down with the administration to see how we could get on the same page…sure enough, they printed out all of the acceptable Kosher signs and the product mix is now totally dialed in.  However, I probably missed out on 30-50 vends from this mistake…that’s cash out of my pocket!!

- Give out samples!!! Don’t be cheap here…I probably gave out 50 snacks and drinks and now have a group of kids who support the program and are happy to buy product.  You should see the smile on these kids face when I am filling the machine and they ask “Can I get a bag of chips?” and “I say sure, what free drink do you want with that?” Simple things like this ‘buy 1 get one 1 free’ tactic when you’re there for 30 minutes filling the machine can pay off HUGE.

- Pre-kit your products the night before. I usually spend an hour each night putting the right products into my containers to get ready for the next day. Doing it this way allows me to head over to the school and not have to worry about scrambling to get product together during my busy work days…business hours are for high-value tasks…do this kind of stuff when you’re hanging out, watching football, or in between sets of your at-home workout!

STATS December 6th – December 16th:

InOne Technologies (a HUMAN partner) Sales Report Summary

This is a screen shot of sales from December 6th – December 16th. Keep in mind that the school was not open on the weekend, there was a half day of school on Friday Dec. 10th, and they unplugged the machine twice in the middle of the day (losing at least 4 hours of prime time vending). We are looking at 9 days worth of sales!  These 414 vends equates to and avg. of 46 vends per day!

STACKS:

Yes, I took a picture of my money. I like money!

This is what 10 days of vending looks like at 46 vends per day! This does not include the huge bank bag of change I have.  No, they are not all twenties, but there are a lot plus some ones ; )

Child Nutrition Law: New Nutritional Standards For Schools

The Healthy, Hunger-Free Kids Act allows the Secretary of Agriculture to establish nutrition standards for foods sold in schools throughout the day, including items in vending machines. The standards require schools to offer more fruits and vegetables, whole grains and low-fat dairy products.

Now that President Obama has made this a child nutrition law, schools across the country will start to determine how the new legislation impacts their own meal and vending programs.

Sean Kelly, CEO of HUMAN Healthy Vending, the nation’s first and only, philanthropic, completely healthy vending-machine company says the bill couldn’t have come soon enough.

“With childhood obesity skyrocketing and a shortage of healthy food options in so many schools across the country, this bill is just what school districts need to kick start healthier eating habits,” Kelly says.

School food has a major impact on the nation’s health.  More than 80% of the schools surveyed in a report by the Journal of Adolescent Health examining the impact of vending machine foods on 5,930 students at 152 schools, had vending machines selling foods with minimal nutritional value, including chips, sodas and sweets.

Signing the child nutrition lawSupporters of the child nutrition law said it could reduce the prevalence of obesity among children, as the school lunch program feeds more than 31 million children a day in more than 101,000 public and private schools.

Ahead of the vending health curve, HUMAN manufactures and distributes digitally interactive, eco-friendly vending machines that sell 100% healthy foods and drinks such as all-natural trail mix, organic granola bars, pure fruit juice, organic milk and electrolyte-rich coconut water in their vending machines. They also provide education via 23-inch high-definition LCD screens that display nutritional information and health tips.

“Our mission is to make health foods, drinks, and information universally accessible,” Kelly says. “This bill will provide children with healthier options in schools, so they can develop new habits to lead more balanced healthy, happy lives.”

5 Ways the Let’s Move Campaign Will End Childhood Obesity

The Future’s Present

Looking back at the past, the world thirty years ago seems like a simpler time when compared to the present. The video game crash of ’83 bankrupted Atari and paved the way for Nintendo’s success. Floppy disks were literally floppy. Back to the Future became a successful pop culture icon. Children were more worried about cooties than being teased about how bulky they were.

Wait, what?

Believe it or not, childhood obesity has tripled within the past three decades with one in three children born after 2000 suffering or will suffer from health problems including, but not limited to, heart disease, high blood pressure, cancer and asthma. Back then, kids were more active, adults had time to make home-cooked meals and the food industry used food ingredients that didn’t sound like they were ripped from chemistry textbooks. Nowadays, youths have the internet, adults struggle with the economy, and fast food is a way of life. The quality of food has diminished, food portions have exploded to an additional 200 calories per day and the once-natural foods of the 80s have led to unnatural ingredients triggering abnormal hunger and cravings which leads, unsurprisingly, to weight gain in both youths and adults alike.

The Facts

The addition of trans fats and high fructose corn syrup in the American diet has increased our calorie intake by 31 percent, fat intake by 56 percent and sugars/sweeteners by 14 percent. The daily recommended calorie limit for teens and above is 2,000 or less, 1,200-1,600 for preteens. Since it takes 3,500 calories to equal one pound of body fat and most foods and beverages have unneeded ingredients that can wreak havoc throughout the human body, all it takes is an extra 500 calories per day to increase one’s body fat by one pound a week, 52 pounds in a year.

Don’t think 500 calories is so bad? Check the snacks and so-called “fruit drinks” that kids are given in one day. The numbers might surprise you. The high sugars and fat content keep the body from doing its job of burning those calories and instead store them as fat reserves. Even if children were highly active (meaning full-body physically active and not just thumbing a text to their friends in another class), unless they have a naturally high metabolism, they’re going to retain that body fat and it’ll keep building upon itself rapidly, causing physical, mental, and financial strain as the expenses of buying more food and larger clothing pile up.

Scared about the future of our children? Fortunately, the First Lady has had enough of the general public hiding behind the excuse of ignorance and launched the “Let’s Move” program to end the childhood obesity epidemic within a generation. The entire campaign can be summarized in five objectives:

1. Educating About Childhood Obesity

You can’t help fight against the obesity problem unless they know what it is first. Put simply, obesity is excess body fat. However, body fat can’t be measured by a simple scale because of the amount of water the human body contains at all times. One’s weight can fluctuate about two pounds over a typical day. This is why obesity is often measured by body mass index or BMI, a measuring of weight in relation to height. While an adult’s BMI is easy to measure, children and adolescents are harder to gauge because their bodies are still developing. The BMI is not to be a replacement for a physical checkup; but it is used to help to determine a person’s overall health.

The rise of childhood obesity eventually causes health problems such as heart disease, Type 2 diabetes (a disease that prevents your body from breaking down the sugars necessary for your body to function), asthma (difficulty breathing) and sleep apnea (abnormal slowing or lack of breathing while sleeping). It can also cause social discrimination for children, shattering self-esteem and causing depression. This can harm their academic studies and can affect their social standings throughout adolescence.

2. Start Eating Healthy

In the battle against childhood obesity, the first line of defense starts with parents, guardians and caretakers. Although it’s easy to put all the blame on the food companies or the kids themselves, prevention of overindulgence begins with the adult’s choices on what to feed their kids. To do that, the “Let’s Move” program offers them the equipment necessary to make healthier choices and engrave healthy lifestyles into their offspring.

Provide Nutritional Information

Obviously one of the key tools needed to make any informed decisions about food, nutritional information is science-based advice for individuals over the age of two. Yes, the white labels on the back are considered advice. They can be ignored, but it’s highly recommended that they’re at least checked. Of course, the labels are just like baseball scores; they’re meaningless unless you knows how to read them. Some guidelines to remember would be:

  • Servings Per Container: Any data on the label must be multiplied by this number.
  • Total Fat: Saturated Fat is bad, Trans Fat is dangerous, Poly- and Monounsaturated Fats are the healthy types of fat.
  • Sodium: The more there is, the more likely the body will retain fat than burn it off.
  • Dietary Fiber and Protein: These are a couple of the most essential statistics; the higher the number, the less likely hunger cravings will appear.
  • Sugar and Sugar Alcohol: Limit the sugar intake. They can cause hyperactivity in children and may cause energy crashes at the most inopportune times. Sugar alcohol provides fewer calories, but due to the inability to be absorbed easily by the body, they may cause bloating and gas. Consume with caution.
  • Ingredients: Due to national law, the ingredient list must be ordered from most to least. Avoid high fructose corn syrup, partially hydrogenated oil and saccharin. Sucralose and neotame are known as the FDA’s “healthiest” sugar substitutes. Also, the fewer the ingredients, the more likely it’s healthier.

Food Pyramid 2.0 at mypyramid.gov

Back in the 80s, the government realized that people were becoming complacent and were completely ignorant to what exactly was considered a healthy diet. Since this was before the internet, the food pyramid was mainly seen in schools and pediatrics offices. They were shown as building blocks for a healthy diet and people tended to follow the suggestions. That is, they did until food started becoming processed cheaply and became nothing more than science experiments with foreign agents flowing through your body. Because there were those that actually believed a deep-dish pizza was considered a “well-balanced meal,” the Department of Agriculture realized that a new generation called for a new pyramid. This “Food Pyramid 2.0” not only shows that you need a well-balanced diet, it also requires physical exercise due to the decrease of physical activity over the years (i.e. a reason for the obesity and diabetes epidemic). Although the new pyramid is a great tool for those who need nutritional guidance, if you’re trying to lose weight and eat healthier, there’s another food pyramid that narrows down the food spectrum to the healthiest and most nutritional foods possible. We have partnered with the USDA’s MyPyramid program to do our part to prevent childhood obesity.

Front of Package Labeling

Because this is the “Age of Convenience,” many adults don’t want to have to grab every package of food they see just to view the nutritional label, especially if they were following the nutritional guidelines mentioned above. To help the public out, the FDA is working with retailers and manufacturers to print the important information on the front of the product to make healthy choices easier. In recent years, this has been more noticeable on cereal and snack packaging.

Eliminating Junk Food from Schools

There are several ways that schools can better nourish their students. After all, if the cafeteria food tastes and looks like generic processed science experiments, they probably aren’t healthy for the kids. But it’s not just the cafeteria that’s to blame. Between lunch periods, youths usually go for the most convenient entity that’s open 24/7: the vending machine. Most vending machines are like the slots: insert coins, press one or two buttons and hope that the prize is beneficial. The stocked brand-named junk food is most likely not healthy and can actually do more harm than good. Fortunately, technology is always improving. A healthy vending machine eliminates most of the negative aspects of the regular apparatus by being stocked with healthier products, LCD touchscreens, and card readers to compliment the coin input.

3. Getting People Active

Considering how complacent people have gotten over the years, it’s no surprise that the food pyramid was changed to include physical activity along a healthy diet. After all, children can eat all they want, but unless they have some way to burn off excess calories, controlling weight, staying healthy and developing strong bones, muscles and joints is a lost cause. That’s why the “Let’s Move” program is striving to increase opportunities for kids to be active in and out of school, and develop some lasting bonds with their families as well.

Active Families

To encourage youths to be physically active, they must be led by good example. Being in a supportive and physically active environment means the child will most likely grow up to be physically active as well. They should participate in at least an hour of physical activity per day (not necessarily all at once) and get enough sleep (9-11 hours depending on their age). A lack of sleep means less energy and a higher risk of becoming overweight or obese.

Active Schools

The 60 minutes of physical activity can mainly take place at school due to the fact that students spend most of their week there. A quality PE program combined with other physical activity breaks can help benefit a youth’s physical lifestyle. Although some school leaders may believe that a comprehensive activity program is too expensive, the “Let’s Move” initiative takes several low or no-cost actions to help encourage more physical activity in schools, such as expanding the President’s Physical Fitness Challenge and the creation of a “Safe and Healthy Schools” fund to help schools improve the quality of the learning environment inside and outside the classroom.

Active Communities

Outside of school, a child’s environment is a key factor in their development of a healthy lifestyle. Being in a safe environment to be physically active can promote good habits and a higher likelihood to encourage others to move as well. Non-profit organizations and local businesses can offer afterschool activities, walking or biking to school can help a healthy lifestyle, and outdoor activities in a well-maintained community park or playground offer opportunities for youths to be “on the go” in a free and unstructured play.

4. Helping People Take Action

Part of the “Let’s Move” initiative has numerous “5 simple step” plans that people can take to help improve a child’s lifestyle. There are different plans for parents, schools, community leaders, chefs, health care providers, mayors & local officials and the kids themselves. For example, the parent’s “5 step” plan is as follows:

Step 1. Keep Fresh Fruit in a Bowl within Your Child’s Reach to grab as a Quick Snack

Fruits and vegetables provide the nutrients necessary for the human body to function at optimum levels. If these types of foods are in easy reach, the more likely they’ll be consumed when hungry. Are the kids turned off by the look of the multi-colored food spectrum? Tell them that each color represents “stat increases.” A wide variety of colorful fruits and vegetables will increase the likelihood of maintaining a healthy diet.

Step 2. Take a Walk With Your Family After Dinner

Staying active is more fun and satisfying if the whole family is involved. Kids need a minimum of 60 minutes of physical activity and what better way to stay motivated than to interact with the ones they love? Set goals for the family to achieve by setting aside time for physical activity, most likely when everyone’s the least busy. If something comes up, don’t cancel it; just make it up sometime later.

Step 3. Plan a Menu for the Week. Get Children Involved in Planning and Cooking

Healthy meals don’t have to be difficult or expensive, they just take planning. Make a shopping list with your children and try new foods that have never been tried before. Getting them involved teaches them responsibility in taking care of themselves and others. When choosing healthier options, consider cutting back on sugar. Besides candies and sugary cereals, eliminate sodas and switch to reduced/non-fat milk or 100% fruit juice. Of course, you could also go with nature’s all-natural weight loss potion, water (with some fresh fruit squeezed for taste if desired). NEVER skip breakfast. This causes a higher food intake later in the day than if breakfast was consumed. Watch the portion sizes and keep them to just enough to make your child comfortable and not bloated. Remember that it takes 20 minutes for your body to receive “full” signals. Try not to inhale the food. Nothing is more important than spending quality time together as a family.

Step 4. Turn Off the TV During Meals and Share Some Family Time

For healthier, active lifestyles, this is a no-brainer. Set time limits for the television and the computer (unless they’re needed for work or homework). Being in front of a screen most of the day can lead to laziness and the likelihood of straining and degenerating your child’s eyes. The time spent in front of the screen can be used to be active instead. Also, try not to emphasize TV as a reward or punishment. This just makes it seem more important to kids. And if they really must watch TV, make sure you understand what they’re watching, especially the commercials. Teach your children that just because something looks good on TV, doesn’t necessarily mean that it’s good for them.

Healthy Vending Machine

Step 5. Talk to the Principal About Organizing a School Health Team

Because of the importance of getting involved with the school environment, parents can help by supporting any USDA-approved “School Health Team/Council/Advisory Council/etc.” Talk to the principal or PTA president about an active health team and whether it’s possible to join (or organize one if there isn’t any). Use the School Health Index to help plan and assess any strengths or weaknesses in the school’s health policies. Be aware of food and beverages outside of the cafeteria’s meals, mainly the products received from vending machines. The best way is to swap the regular apparatuses with healthy vending machines that are guaranteed to be stocked with better choices than the junk food provided. Any actions taken by the school health team should be important and achievable. There should be no set goal, because improving school nutrition is an ongoing process that can always be adaptable to the changing environment.

5. Joining People Together

If you’re still reading this article, you’re probably thinking that the “Let’s Move” campaign is worth supporting, especially when it’s the future generation at stake. You’re also probably wondering what you can do to help this program succeed. There’s many ways to do this at no cost to you, absolutely free. For instance, you can join the cause by taking the Let’s Move pledge, signing up through E-mail. You can also find or organize a “Let’s Move Meetup” in your city by signing up through their Facebook, Twitter or Flickr. After all, the childhood obesity epidemic can’t be solved just by Washington alone. The Meetups give power to the people, giving the tools and information necessary to take action. With the “Partnership for a Healthier America,” regardless of social status, job or income, every person will be empowered to combat the problem at every level.

This epidemic isn’t something to be taken lightly. If no action is taken and ignorance prevails, the United States will raise a generation of children that may have a shorter lifespan than their parents. That’s a future that no one wants to experience.