September 6, 2010

Obesity Task Force: The Lowdown on the White House’s Plan for Healthy Schools

When I picture an “Obesity Task Force”, I picture Richard Simmons barking orders drill-sergeant style to a platoon of spandex-clad fitness freaks.  Apparently I’m way off, because the real Obesity Task Force is deadly serious about creating healthy schools and healthy kids.

The Obesity Task Force (where people wear suits, not spandex) was created by President Obama in 2009 and is closely related to the First Lady’s “Let’s Move” campaign.  These initiatives represent the sense of urgency felt in all levels of government and society to implement concrete changes to the lifestyles of our nation’s youth.  Obesity is on the rise, healthy eating is plummeting, and physical activity is grinding to a halt.

So what makes the OTF different from every other committee that simply talks but never delivers real meaningful change? It all comes down to action plans.

According to a White House statement, the Obesity Task Force plan aims to achieve the following:

“1. Getting children a healthy start on life, with good prenatal care for their parents; support for breastfeeding; and quality child care settings with nutritious food and ample opportunity for young children to be physically active.”

In my opinion this starts at home.  If you let your kid eat McDonald’s all the time, grab soda from a traditional vending machine instead of fruit juice from a healthy vending machine, and let them sit in front of the tube all day then OF COURSE they’ll be fat.

“2. Empowering parents and caregivers with simpler, more actionable messages about nutritional choices based on the latest Dietary Guidelines for Americans; improved labels on food and menus that provide clear information to help make healthy choices for children; reduced marketing of unhealthy products to children; and improved health care services, including BMI measurement for all children.”

Kids are like lemmings.  Or do I mean monkeys? Or do I mean a weird hybrid animal between the two? (Pause here to picture this and laugh.  Now pull yourself together and keep reading).  The point is they mimic and follow what we big people do.  If they see mom and dad caring about what they eat then they will too.

“3. Providing healthy food in schools, through improvements in federally supported school lunches and breakfasts; upgrading the nutritional quality of other foods sold in schools; and improving nutrition education and the overall school environment.”

Here’s where the school board and administrators come in.  Kids are at the mercy of your cafeteria.  With the government SUBSIDIZING your food through the National School Lunch Program, you need to choose a healthy food service.  Natural and organic foods are much better fuel for learning than the alternative. Also, replace those Coke and Pepsi machines with a healthy vending machine!

“4. Improving access to healthy, affordable food by eliminating “food deserts” in urban and rural America; lowering the relative prices of healthier foods; developing or reformulating food products to be healthier; and reducing the incidence of hunger, which has been linked to obesity.”

Low number of food options means low quality of food options.  Healthy snacks don’t just grow on trees. Oh wait, they do, they’re called apples.  But last I checked there aren’t too many apple trees in the city.  That leaves vast stretches of concrete jungle where fast food and candy/soda machines dominate your eyesight.  And until  healthy vending machines and natural food stores become conveniently common, people will keep hitting those drive-thrus.

“5. Getting children more physically active through quality physical education, recess and other opportunities in and after school; addressing aspects of the “built environment” that make it difficult for children to walk or bike safely in their communities; and improving access to safe parks, playgrounds, and indoor and outdoor recreational facilities.”

I interpreted this as “make gym class fun again”.  Kids have vast stores of energy, and this needs to be channeled into things other than video games and YouTube.  And I doubt kids are going to argue with more recess time.  Being able to ride their bikes without fear of getting hit by passing motorists would also be a plus.

Bottom line is I like where this Obesity Task Force is headed.  The gray suits are a little boring, and maybe they could use some of Richard Simmons’ flare, but they are taking a bold step in battling one of our country’s greatest threats: unhealthy children.

The Future is Here: Healthy Vending Machines

Am I the only one extremely disappointed that its 2010 and we are STILL not driving flying cars, watching hologram TV, and popping tasty meals in pill form? Its downright absurd! But I guess to be fair, there are some pretty cool things that have come out.  For example: healthy vending machines.  That’s right, I said it. There are actually vending machines that dispense health food and sports performance products!

These aren’t your typical big brown boxes with coils just outfitted with a different product mix, either.  These healthy vending machines are high-tech!  Here’s what I’m talking about:

An LCD Screen: If I could afford it, every wall in my house would be an LCD screen.  A vending machine should be no different.  Plus, how cool is it to have nutrition facts displayed on screen of the food products you’re about to buy? Its not like you can open the machine up and read the labels. If you have to put guesswork into your healthy snack options, then you’re probably not eating as healthy as you could be.

Cashless payment options: Like most of us, I am horrible at keeping cash around.  And nothing is worse than walking by a vending machine hoping for a healthy snack and coming up with lint.  Plastic money rules, plain and simple.

We could have avoided this, machine!Sensors that guarantee that the machine vends correctly: This is as refreshing as the natural and organic options in these machines.   You know the diagram on vending machines showing what NOT to do? (i.e. tipping the machines towards you?) Yep, I’ve been THAT guy.   Because when I get ripped off by an ugly brown box, I feel stupid. And when I feel stupid, I get angry. Angry + Stupid = I am the guy in the diagram.

Eco-Friendly Design: We all love Mother Earth.  (By “we” I am not including British Petroleum). These healthy vending machines use up to 50% less energy than standard vending machines.  This means that when you use a traditional vending machine, you are actually harming your body and the environment.  Whether you buy organic, natural, or simply healthier food from a healthy vending machine its a double-whammy of positive impact for your body and for the earth.

The bottom line is that while we still may not be able to swallow a complete steak dinner the size of an aspirin, the convenience of a high-tech healthy vending machine is a pretty cool substitute.

Top 7 Criticisms of Healthy Vending Machines in SF and Why They’re Wrong

San Francisco Mayor Gavin Newsom has come under fire for banning soda from vending machines on city property. I’m going to address the Top 7 Criticisms:

1. The government doesn’t have the right
2. There is no difference between soda and milk
3. People should be drinking water not milk
4. People are smart enough to decide for themselves
5. It’s dangerous for diabetics
6. It’s the wrong move
7. It won’t do anything

Is Your School Up to the Challenge?

I walked by an elementary school the other day and I did a double take. I could have sworn that instead of a playground full of children I was looking at a casting call for a Charlie and the Chocolate Factory remake.

You know what I’m talking about—Oompa Loompas.

Round, orange skin and white hair. Ok, maybe the orange skin and white hair are a stretch. But MAN were these kids round.

School administrators take note: YOU have the power to change this. Kids aren’t much different than us adults. They are just as limited by convenience and accessibility for their meal options.

Stock your cafeteria with McDonalds-quality food? They’ll eat it. Stock your cafeteria with tasty health food? Yep, they’ll eat that too. Have only soda and candy vending machines in the hallway? Guess where that milk money is headed. Replace them with healthy vending machines and you can bet they’ll suck down juice boxes and munch on trail mix.

If making your kids healthier for their sake alone isn’t enough, the USDA has provided monetary incentives for implementing healthy food options and physical activities into your school.

The HealthierUS School Challenge (HUSSC) is a voluntary initiative established in 2004 to recognize those schools participating in the National School Lunch Program, which has created healthier school environments through promotion of nutrition and physical activity. Monetary awards between $500 and $2000 are given to schools who succeed at reaching the coveted HUSSC status, which is based on certain criteria.

I know what you’re thinking: “How can I grab a piece of that HUSSC glory?” Head over to the HUSSC Website for details and for Pete’s sake (you know, Pete, that little dumpling of a kid in room 405) get rid of your Coke machines.

Obesity Rates Jump In 28 States

“More than two-thirds of states now have adult obesity rates above 25 percent,” Jeff Levi, executive director of the Trust for America’s Health, said during a Tuesday news conference. “Back in 1991, not that long ago, not a single state had an obesity rate above 20 percent. There’s been a dramatic change in a relatively short period.”

There is only one thing to say about this, wow.

This statistic is referring to adults, but do you know what makes this 10x worse?  The same unhealthy junk food these adults are eating is the exact same junk they are feeding their children!  How can we stop this cycle of our children developing poor eating habits at an early age?  Here are a few major steps in the right direction:

- Education: Most kids these days don’t even know the names of the most common fruits and vegetables! We need to implement mandatory nutritional classes that teach kids the importance of eating right and actually SHOW them how to make simple, yet healthy snacks. Get the parents involved too!

- Affordability: Push local governments to implement school lunches and snacks that are healthy AND affordable. Better ingredients = high costs. Local and state governments need to find a way to increase school budgets for healthier food options. Americans are finally seeing the repercussions of eating processed junk. Let’s do something about it!

- Accessibility: Most kids are going to eat what they are given or what they are told to eat. Let’s give them tasty healthier options and see how they like it! Here at H.U.M.A.N., we give schools 100% healthy vending programs for absolutely free. Providing the tastiest healthy snacks and drinks to students allows them to TRY these amazing tasting products and starts a domino effect. Snacking daily on all-natural Izze pop and bag of Pirates Booty is far more healthy than a Coke and bag of Cheetos.

Let’s be real here. The statistics don’t lie. In Mississippi, the #1 obese state in the country, dang near 50% of the people are obese! American’s need to unite and find a way to make our country a more healthy environment for future generations.

Tackling Childhood Obesity

H.U.M.A.N. Healthy Vending is tacking childhood obesity one healthy vending machine at a time. Educating kids through streaming video display and making it more convenient to eat healthy are two of our main objectives as a company.

H.U.M.A.N. also likes to recognize other “humanists” of the world, like Jamie Oliver. This guy is reaching people in a big way! His television show, Jamie Oliver’s Food Revolution, premiers on ABC on Friday March 26th. This show will educate people around the world (especially American’s) about the importance of healthy eating/living, and the current epidemic that we have created through consuming to many processed and sugary foods. Get ready for the awakening, because it is coming to mainstream television in a couple of weeks!

The Future of Vending Machines

A vending machine? A digital advertising platform? What is this hi-tech, awesome looking machine? It’s H.U.M.A.N. Healthy Vending and the all new Media Mogul!

This machine is custom built for vending success. Not only will you make your standard margin on product sales, but you now have access to a completely new revenue stream by taking part in the booming digital advertising industry!

Through the H.U.M.A.N. Ad Network, ads can be uploaded remotely and customized towards any machine location. The Media Mogul comes with a 23″ HD LCD screen that looks great. It is such an eye catcher that product sales go up simply because people want to check out the machine.

This machine does not come with your standard coil trays either. It is equipped with the most sophisticated vending technology to date — a conveyor belt style delivery system. What does that mean for you? Higher capacity (meaning less work for you) and product versatility (you can vend anything that fits!). It is an entrepreneurs dream.

Why Partnering With H.U.M.A.N. Makes Sense

Aside from our amazing machines and unparalleled customer service, here is the #1 reason you should partner with HUMAN Healthy Vending when you start your own healthy vending business:

In vending, it’s all about finding the best locations. LOCATIONS, LOCATIONS, LOCATIONS!

Premium locations with high traffic is what any vending machine owner strives for. We at HUMAN could keep our strategies a secret, but we like our operators and potential operators to be fully informed.  Check out our 6-Step premium location acquisition process:

Step 1 – 4 stage direct mail campaign to the top 250 locations in your region
Step 2 – 4 to 6 Weeks of Telemarketing to every single healthy vending conducive location in your region that meets our criteria (at least 20 vends per day)
Step 3 – 1 week of in-person location discovery & acquisition training with a HUMAN location pro
Step 4 – A HUMAN location pro attends 30-40 top-tier meetings over the course of a week
Step 5 – Custom press release and media outreach to every newspaper, tv and radio outlet
Step 6 - Constant follow-up marketing and outreach to EVERY location in your region for the lifetime of your partnership

With Step #3, this is all about the “Give a man a fish he eats for a day, teach a man to fish he eats for a lifetime.”  We’re training you to be successful in the short and long-run!  Which brings me to my next point, #6.  We perform continual follow-up marketing for the lifetime of our partnership to ALL of the locations in your region.  We have a custom email and customer marketing solution that helps us with this.  Additionally, as our brand grows nationally and internationally, you’ll benefit from our success.  Everyone who comes to HUMAN is passed along to you.  And as our brand grows to tens of thousands of machines, it’s very, very good for you.

Here is a sneak peak of The Media Mogul! My next post will highlight the features of this unbelievable automated retailer/digital media money maker!!!!

Childhood Obesity And The 2010 TED Prize Winner

The TED Prize is awarded to an exceptional individual who receives $100,000 and, much more important, “One Wish to Change the World.”

Congratulations Jamie Oliver – 2010 TED Prize Winner

Jamie Oliver’s Wish: “I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”

H.U.M.A.N. Healthy Vending supports this movement by actively placing 100% healthy snack and drink vending machines across the world! Our interactive network of healthy vending machines have streaming LCD screens that display nutritional facts, offer healthy eating tips, and promote healthy products that are not only healthy but taste great!

Check out his presentation at the TED Awards….

The Future of Retail: Automation

Having face-to-face interactions in business is becoming more and more obsolete. Of course, companies still have huge call centers and high rise buildings with employees that interact daily… but how often do these company employees speak in-person to their customers? In most cases, not often.

Some may argue the need for face-to-face interaction is becoming less of a necessity. With limitless Internet access and easy-to-use search engines, like Google, consumers are becoming educated on products in a short period of time. This has allowed online retail stores to see unprecedented profits. The one problem with ordering products online, is not being able to see the item. This is a turn off for some buyers as these people would likely feel more comfortable going into a store.  Retailers, both online and in store fronts, are noticing a gap in the marketplace. What about 100% Automation?

The vending industry is being shaken up by different initiatives put forth by a few major brands.With the advancement in technology, companies like Best Buy, Apple, and Sony are breaking into the world of automated retailing. Vending machines are no longer your standard black box machines with unhealthy snacks and drinks. They are becoming mini automated retailers with interesting, eye-catching graphics that can sell anything and everything. These interactive “stores” require little servicing, no employee supervision, and can be open 24/7. What a business!

From the start, H.U.M.A.N. Healthy Vending has been pushing the limits in automated retailing. Not only do we have a great product catalog with over 1000 healthy snacks and drinks, but also, our machines are capable of vending just about anything that fits. Our custom, healthy vending machines are being used in locations across the country to serve customers what they want! In our gym locations, for example, we offer our nutritious snacks but also incorporate tanning goggles, lotions, head phones, workout towels, gym clothes, and much more into our location-friendly planograms!