NFL Player-Turned-Social-Entrepreneur Tackles Obesity Crisis

Buffalo Bills Player, Jon Corto, and His Wife, Jen, Launch Wellness Day Event at Orchard Park Middle School

Last Tuesday was an exciting day for the Buffalo, NY area. Nearby Orchard Park Middle School hosted a Wellness Day, and celebrated with a new HUMAN Healthy Vending machine!

Buffalo Bills Safety Jon Corto and his wife, Jen, launched a sampling event during Wellness Day. Baskets of healthy snacks and drinks were provided to the students. The event couldn’t be more successful.

Even the local news stopped by for a visit. CBS affiliate WVIB featured the sampling event on the nightly news along with a news article. Jon Corto was interviewed about Orchard Park’s new vending machine, pointing out the differences between what students think healthy food tasted like and what it actually tastes like.

“You’re not getting all the processed food, the synthetic stuff, you’re getting wholesome stuff. We don’t say you can’t eat cookies, but if you’re going to eat them, be smarter about it” said Corto.

Check out the news clip:

A big focus was on the LCD screen attached to the top of the machine, which can provide nutritional information to students. The LCD screen is a fun, attractive way to teach students the importance of healthy eating, and can even encourage them to read food labels. It’s one thing to place a healthy vending machine and tell students to eat healthy; it’s another thing to educate them as to why they need to eat healthy. Starting nutritional education young is the best way to create lifelong health and wellness.

Not only that, the machine has been a smash hit at Orchard Park Middle School. According to Principal Dave Lilleck, the machine has been selling out on a daily basis.

Congrats, Jon and Jen, for such a successful event!

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What’s Wrong with What We Eat?

New York Times Food Writer, Mark Bittman, Weighs in on What’s Wrong With What We Eat

It’s no secret that we’ve got a BIG problem. With the plethora of fast food joints densely populating the country, it really is no surprise. However, this is only part of the problem.

So, what’s wrong with what we eat?

Mark Bittman, food writer for The New York Times, dives into the issue. He narrows it down to a few main points:

1) Too much meat

2) Too few plants

3) Too much fast food

4) Too little home cooking

Check out the video below to learn more about it:

Bittman makes a powerful comment--we aren’t born craving donuts and Whoppers. So why is it Americans love them so much? A lot of it has to do with marketing. It’s time to change the focus from junk to health, and it’s up to us to demand healthier products in our homes, schools, and workplaces.

This isn’t just a national issue; it’s a global issue. Our habits are putting the entire planet at risk. So where do we go from here? It’s a simple formula:

Eat less junk and more plants. Eat food. Eat real food.

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Congratulations, Josh Marr!

HUMAN Healthy Vending Operator of the Month

HUMAN Healthy Vending Asheville NC-based operator, Josh, Marr, was selected as June’s Operator of the Month due to his immediate success at his locations, commitment, and “Crush-It” attitude. Josh was also featured in the local Asheville press, and the whole community is excited about his healthy vending machines.

From all of us here at HUMAN, we say CONGRATULATIONS and THANK YOU!

We were able to interview Josh about life as a HUMAN Partner Operator. Check it out!

We were also able to ask Josh a little more about his experience:

1. What was the main driving factor and motivation behind your decision to launch your own HUMAN healthy vending machine business?

To be honest, I would say the main driving factor for my entry into the business was the opportunity to create wealth. I believe in HUMAN’s fight against obesity, but I would be lying if I said that was the main reason I entered the business. I am thrilled to be a part of that fight, but even more thrilled to be making money in the process.

2.What do you like the BEST about being a HUMAN Operator?

Getting the money out of the machines of course! However, I also enjoy hearing students say things like “I didn’t know healthy food could taste good” and “those machines are so cool!” In addition, I enjoy doing the route and getting to be alone and unbothered for a bit. As a school teacher, it is nice to get away sometimes.

3. What is the best piece of advice you could give to our operators, and/or future HUMAN Operators?

HUMAN Operator of the Month, Josh Marr, Stocking His Machines

The business will be whatever you make of it. If you work hard, build relationships, and provide top-notch service you will be very pleased with your results. The sky is the limit in this industry, but it won’t happen overnight and it won’t happen without commitment to excellence in all that you do.

The best advice I could give would be to build relationships with your locations and your customers. If you do this your business will grow and you will be….wait for it…CRUSHING IT!

4. What are the top 3 best-selling healthy snacks & drinks at your machines? What are your personal favorites?

The best selling snacks are Back to Nature Chocolate Chip Cookies, Whole Wheat Goldfish, BBQ Popchips, and fruit snacks.

The best selling drinks are the IZZE Clementine drinks, HONESTea, and G2 Gatorade.

5. What does it mean to you to “Crush It” and how do you exemplify “Crushing It” in your every day life?

Ah, how can one put into words what to “Crush It” means? I will try. Crushing it means getting everything one can out of every minute of every day. Most people take time for granted, but Crushers realize how valuable it is and make the most of it. They take nothing for granted. A Crusher looks forward to waking up because he or she sees the day that lies ahead as an opportunity or a challenge. Crushing it is taking advantage of those opportunities and meeting those challenges.

How do I exemplify crushing it? Well, I wake up, hit the treadmill for 20 minutes, eat a healthy breakfast (most of the time), do admin work for my rafting business, teach 7th graders, do my vending route, make calls, do the books, spend time with my wife and dogs, go to sleep and do it all over again. Per my family, I keep a “ridiculous” schedule. However, they don’t understand that I am a crusher and that is the norm for us.

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