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Obesity is a catch-phrase and a condition that you’d have to be living under a rock not to know about. Much media hype surrounds the condition, and there are a lot of misunderstandings about its true causes.

Most people have a grasp on the factors surrounding obesity (the calorie intake/burn balance, genes, metabolism, behavior, culture, environment, and socioeconomic status), and much of the debate surrounding obesity has to do with which of these factors should be weighed (no pun intended) more heavily than others.

While it’s important to understand the roles those factors weigh, what many people don’t talk about is: what changes occur inside the brain of an obese person?

Researchers at the University of Turku and Aalto University have discovered new evidence that brain function is actually altered in an obese person.

The alterations have to do mainly with the reward system within the brain. The findings showed that in obese people, brain glucose metabolism was significantly higher in the brain’s striatal regions, which are involved in the processing of rewards.

That’s not all! When obese subjects looked at food pictures while having their brain waves monitored: the frontal cortical regions involved in cognitive control were dampened!

So the conclusion is your brain sabotages your efforts to become lean and healthy. It will reward you for eating and weaken its control mechanisms for having power over your thoughts.

This helps explain the difficulty in losing weight: your built-in reward system is fighting against your best efforts! So trick that system by rewarding yourself with health snacks that taste like the bad stuff: problem solved.


Here are just a few of my favorite
healthy alternatives that taste great!

1. Pirate’s Booty

. Vitamin Water

3. Clif Bars

4. Pop Chips

5. That’s It Fruit Bars

6. Luna Bar

7. Kind Fruit and Nut Bar

8. Stacy’s Pita Chips – Cinnamon

9. Sambazon Acai Energy Drink

10. Just Chill – Natural Stress Relief


Biomedical Engineer who earned his degree from The Johns Hopkins University & Columbia University. Named one of Forbes’ Top 30 Under 30 in 2013. Co-Founded America’s first Pure Play healthy vending company in 2003.
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